This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)
The topic of this article may not meet Wikipedia's notability guidelines for products and services. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted. Find sources: "Marketing metric audit protocol" – news · newspapers · books · scholar · JSTOR(February 2013) (Learn how and when to remove this message)
This article relies largely or entirely on a single source. Relevant discussion may be found on the talk page. Please help improve this article by introducing citations to additional sources. Find sources: "Marketing metric audit protocol" – news · newspapers · books · scholar · JSTOR(February 2013)
This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Marketing metric audit protocol" – news · newspapers · books · scholar · JSTOR(February 2013) (Learn how and when to remove this message)
This article may contain excessive or inappropriate references to self-published sources. Please help improve it by removing references to unreliable sources where they are used inappropriately.(February 2013) (Learn how and when to remove this message)
(Learn how and when to remove this message)
Marketing metric audit protocol (MMAP)
The marketing metric audit protocol (MMAP) is the Marketing Accountability Standards Board's formal process for connecting marketing activities to the financial performance of the firm.
The process includes the conceptual linking of marketing activities to intermediate marketing outcome metrics to cash flow drivers of the business, as well as the validation and causality characteristics of an ideal metric. Cash flow both short-term and over time is the ultimate metric to which all activities of a business enterprise, including marketing, should be causally linked through the validation of intermediate marketing measures.
The process of validating the intermediate outcome measures against short-term and/or long-term cash flow drivers is necessary to facilitate forecasting and improvement in return.[1] "Intermediate marketing outcomes" refer to measures such as sales volume, price premium, and market share.
^MASB. Marketing Metric Audit Protocol (MMAP). February 2009. [cited 8 July 2011]
and 30 Related for: Marketing metric audit protocol information
ready for industry feedback.) The MarketingMetricAuditProtocol (MMAP) is a formal process for connecting marketing activities to the financial performance...
been independently audited by the Marketing Accountability Standards Board (MASB) according to MMAP (MarketingMetricAuditProtocol). Search Engine Spot...
been independently audited by the Marketing Accountability Standards Board (MASB) according to MMAP (MarketingMetricAuditProtocol). Willingness to accept...
Marketing Accountability Standards Board (MASB) according to MMAP (MarketingMetricAuditProtocol) . Direct measures of the short-term variant of ROMI are often...
not been independently audited by the Marketing Accountability Standards Board according to MMAP (MarketingMetricAuditProtocol). There are many operational...
MarketingMetricAuditProtocol (MMAP) Memory map mmap, a UNIX system call for mapping files to memory Marked Markovian Arrival Process This disambiguation...
have been independently audited by the Marketing Accountability Standards Board (MASB) according to MarketingMetricAuditProtocol (MMAP). Gross revenue...
been independently audited by the Marketing Accountability Standards Board (MASB) according to MMAP (MarketingMetricAuditProtocol). Customer lifetime...
independently validated by the Marketing Accountability Standards Board (MASB) according to MMAP (MarketingMetricAuditProtocol). While event study offer...
financial audits. There are generally two different types of environmental audits: compliance audits and management systems audits. Compliance audits tend...
been audited and profiled by the Marketing Accountability Standards Board (MASB) according to MMAP (MarketingMetricAuditProtocol) . A MMAP audit examines...
Gas Protocol guidance as part of its criteria and recommendations. Similarly, the TCFD cites Greenhouse Gas Protocol in its recommended metrics and targets...
and economic domains. The metrics vary by use case and are still evolving. They include indicators, benchmarks and audits. They include sustainability...
has frequently been fined by regulators for performing audits that fail to meet basic auditing standards. Amid Russia's war in Ukraine, PwC has helped...
members' activities. A print circulation audit system is a combination of rules, regulations, and protocols - backed by a team of people, operations and...
the European Community signed the Protocol. As of July 2023, 38 parties had ratified the Protocol. The Kyiv Protocol is the first legally binding international...
global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a network...
Sustainability metrics and indices are measures of sustainability, using numbers to quantify environmental, social and economic aspects of the world....
sales practices, consultancy services, tax payments, internal audit, external audit and executive compensation also, fall under the umbrella of finance...
articulated the triple bottom line framework in a publication called Social Audit - A Management Tool for Co-operative Working. In this work, he argued that...
events, etc. Commonly measured metrics are response time and availability (or uptime), but consistency and reliability metrics are gaining popularity. Measuring...
a Service Working Group Trusted Cloud Initiative CloudAudit CloudCERT CloudSIRT Cloud Metrics Security, Trust and Assurance Registry (STAR) Cloud Data...
disclosures to environmental auditing as well as the development of framework to guide the applications of environmental auditing, and in particular, the development...
over production. They also must audit their supplier base and make sure that they are improving the supply chain metrics Additionally, fostering collaborative...
financial success and customer satisfaction, which in turn can be used as a marketing tool. Although every country has a different culture, and each country...
Per-port metrics are collected using flow-based monitoring and protocols such as NetFlow (now standardized as IPFIX) or RMON. End-user metrics are collected...
general principles of environmental auditing (now superseded by ISO 19011) ISO 14011 provides specific guidance on audit an environmental management system...
Global Information
