Minimal negative or positive effect on the environment
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A sustainable business, or a green business, is an enterprise that has a minimal negative impact or potentially a positive effect on the global or local environment, community, society, or economy—a business that strives to meet the triple bottom line. They cluster under different groupings and the whole is sometimes referred to as "green capitalism".[1] Often, sustainable businesses have progressive environmental and human rights policies. In general, a business is described as green if it matches the following four criteria:[2]
It incorporates principles of sustainability into each of its business decisions.
It supplies environmentally friendly products or services that replace demand for nongreen products and/or services.
It is greener than traditional competition.
It has made an enduring commitment to environmental principles in its business operations.
^"Good company: the capitalists putting purpose ahead of profit". the Guardian. November 24, 2019.
^Cooney, S. (2009) "Build A Green Small Business. Profitable ways to become an ecopreneur."
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