The London Opinion published poster: "Britons: Lord Kitchener Wants You. Join Your Country's Army! God save the King." Modern reproduction from IWM
Language
English
Media
Watercolour; print
Release date(s)
1914
Country
United Kingdom
Lord Kitchener Wants You is a 1914 advertisement by Alfred Leete which was developed into a recruitment poster. It depicted Lord Kitchener, the British Secretary of State for War, above the words "WANTS YOU". Kitchener, wearing the cap of a British field marshal, stares and points at the viewer calling them to enlist in the British Army against the Central Powers. The image is considered one of the most iconic and enduring images of World War I. A hugely influential image and slogan, it has inspired imitations in other countries.
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