For the original confectionery company closed in 2012, see Leaf International.
For the trading card and confectionery company, see Leaf Trading Cards.
Leaf Brands, LLC
Company type
Private
Industry
Confectionery
Predecessor
Leaf International
Founded
2011; 13 years ago (2011)
Headquarters
Newport Coast
,
U.S.
Area served
Worldwide
Products
Candy, cookies, soda, chewing gum
Brands
Astro Pops
Hydrox
Tart 'n' Tinys
Wacky Wafers
Owner
Ellia Kassoff
Website
leafbrands.com
Leaf Brands, LLC is a candy company based in Newport Coast, Newport Beach, California. The original Leaf International (also known as the "Leaf Candy Company") started in the 1940s.[1] Leaf International was once the fourth largest candy producer in North America, producing such products as Whoppers, Jolly Rancher, Milk Duds, Rain-Blo bubble gum, the Heath bar and PayDay, before it sold the U.S. division to The Hershey Company in 1996 and left the United States.[2]
In 2011, the company was revived, and the newly re-formed company made its official debut at the 2011 Sweets & Snacks Expo. Ellia Kassoff, the nephew of Ed Leaf, (possibly a relative of Sol S. Leaf, the founder of Leaf Candy Company), is the CEO. The company registered the Hydrox trademark which had been abandoned by former owner Kellogg's,[3] and re-created the brand of cookies, a precursor to Oreos, which had been out of production since 1999. Leaf Brands began selling the product through Amazon Marketplace in September 2015.[4]
^"Leaf Brands/Astro Pops, LLC are Back with Revolutionary New Candy Products and Officially Launching at the 2011 SWEETS & SNACKS EXPO" (Press release). Leaf Brands. Retrieved 2015-02-28 – via Prweb.com.
^Lazarus, George (October 19, 1996). "Hershey Plants Kiss On Leaf Candy". Chicago Tribune. Retrieved 2022-01-03.
^Kestenbaum, David (23 September 2015). "One Man's Mission To Bring Back Hydrox Cookies". Morning Edition. NPR. Retrieved 2011-01-03.
^"Episode 652: The Hydrox Resurrection". Planet Money (Podcast). NPR. September 18, 2015. Retrieved September 21, 2015.
LeafBrands, LLC is a candy company based in Newport Coast, Newport Beach, California. The original Leaf International (also known as the "Leaf Candy...
creme-filled chocolate sandwich cookie currently owned and manufactured by LeafBrands. It debuted in the United States in 1908, and was manufactured by Sunshine...
LeafBrands reintroduced Whoppers' Malted Milk Balls. In the 1960s, Whoppers Malted Milk Balls brand and other products manufactured by LeafBrands were...
line. In 2010, Ellia Kassoff purchased the brand. It is now part of LeafBrands, LLC's portfolio of brands. Leaf has also expanded the Astro Pops franchise...
Wacky Wafers are a candy sold by LeafBrands, LLC. They are shaped about the size of an American half dollar coin and come in five flavors: banana, green...
and tobacco papers. Imperial Brands has 30 factories worldwide and its products are sold in around 120 countries. Its brands include Davidoff, West, Golden...
Overland merged with Chicago Biscuit Company, Leaf Gum, and Laf Machinery. Two years later, LeafBrands reintroduced malted milk balls under the name...
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They were reintroduced in 2015, and are now made by LeafBrands. Sunshine is best known as the brand name of Cheez-It snack crackers. However, six well-known...
of Leaf, Inc., were purchased by The Hershey Company for $440 million plus annual royalties for licenses paid to Huhtamäki Oyj to produce such brands as...
filling Hydrox, creme-filled chocolate sandwich cookie manufactured by LeafBrands Jammie Dodgers, shortbread with a raspberry or strawberry flavoured jam...
Bonkers' popularity. In February 2012, LeafBrands, LLC, acquired the trademark and planned to reintroduce the classic brand into the market by the end of 2015...
The Toronto Maple Leafs (officially the Toronto Maple Leaf Hockey Club and often referred to as the Leafs) are a professional ice hockey team based in...
least 1960 and were originally made by LeafBrands. A candy brand with a similar name that was also made by Leaf in the 1960s was called Fivesomes. Fivesomes...
Company. Pinnacle used the Donruss and Leafbrands on baseball, football and hockey cards. In July 1998 Pinnacle Brands filed for Chapter 11 bankruptcy protection...
1938, R.J. Reynolds marketed 84 brands of chewing tobacco, 12 brands of smoking tobacco, and the top-selling Camel brand of cigarettes. Reynolds sold large...
advertising class action lawsuit was filed against Bai Brands on May 6, 2014. The lawsuit alleges that Bai Brands made misleading claims about the amount of antioxidants...
The Nissan Leaf (Japanese: 日産・リーフ, Hepburn: Nissan Rīfu), stylized as "LEAF," is a battery-electric powered compact car manufactured by Nissan, produced...
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by Teekanne - US and Unilever - Canada) Tim Hortons (owned by Restaurant Brands International) Ten Fu Group (Zhangzhou, Fujian) Betjeman & Barton Fauchon...
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