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Leaf Group Ltd.
Company type
Subsidiary
Industry
Internet
Founded
May 1, 2006; 18 years ago (2006-05-01) Santa Monica, California, U.S.
Headquarters
1655 26th Street Santa Monica, California
,
United States
Key people
Sean Moriarty, Chief Executive Officer
Revenue
US$325 million (2011)[1]
Owner
Graham Holdings
Number of employees
400 (2015)
Website
leafgroup.com
Leaf Group, formerly Demand Media Inc., is an American content company[2] that operates online brands, including eHow, livestrong.com, and marketplace brands Saatchi Art and Society6.[3][4] The company provides social media platforms for large company websites and distributes content with social media tools to web outlets.[5][6] It is commonly known for being a content farm. Demand Media was created in 2006 by a former private equity investor, Shawn Colo, and the former chairman of MySpace, Richard Rosenblatt.
The company employs an algorithm that identifies topics with high advertising potential based on search engine query data and bids on advertising auctions. These topics are typically in the advice and how-to fields. It then commissions freelancers to produce corresponding text or video content. The content is posted on a variety of sites, including YouTube and the company's own sites, such as eHow and livestrong.com.[7][8]
The company was acquired by Graham Holdings in June 2021 for $323 million.[9]
^"DMD FY2011 10-K". www.sec.gov.
^"Demand Media Corporate Profile" Retrieved February 28, 2012.
^"Demand Media". Demand Media. Retrieved April 27, 2016.
^"Demand Media: Search Spam or the Future of Content?". gigaom. Archived from the original on March 29, 2014. Retrieved November 11, 2013.
^Michael LoPresti, EContent Digital Content Strategies and Resources, December 1, 2008.
^"Company Overview of Demand Media, Inc". Bloomberg Businessweek. Archived from the original on January 1, 2009. Retrieved December 15, 2014.
^Roth, Daniel (October 19, 2009). "The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model". Wired.
^David Carr (February 7, 2010). "Plentiful Content, So Cheap". The New York Times.
^Foster, Richard (April 13, 2021). "Graham Holdings Co. to acquire Leaf Group Ltd. for $323M". Virginia Business. Retrieved August 24, 2022.
LeafGroup, formerly Demand Media Inc., is an American content company that operates online brands, including eHow, livestrong.com, and marketplace brands...
A leaf (pl.: leaves) is a principal appendage of the stem of a vascular plant, usually borne laterally aboveground and specialized for photosynthesis....
subsp. vulgaris, Cicla Group and Flavescens Group) is a green leafy vegetable. In the cultivars of the Flavescens Group, the leaf stalks are large and often...
region; content and marketplace company World of Good Brands (formerly LeafGroup), and the now-defunct Trove (formerly WaPo Labs)—the developers of a news...
Amber Leaf is a brand of rolling tobacco. It is a product of the Gallaher Group division of Japan Tobacco. As of May 2016, Amber Leaf tobacco is available...
Kale (/keɪl/), also called leaf cabbage, belongs to a group of cabbage (Brassica oleracea) cultivars primarily grown for their edible leaves. It has also...
Ryan David Leaf (born May 15, 1976) is an American former professional football player who was a quarterback for four seasons in the National Football...
Grass jelly, also known as leaf jelly or herb jelly, is a jelly-like dessert originating from China. It is commonly consumed in East Asia and Southeast...
terms are used to describe leaf morphology in the description and taxonomy of plants. Leaves may be simple (a single leaf blade or lamina) or compound...
2017). "Earth's Structure From the Crust to the Inner Core". Sciencing. LeafGroup Media. Archived from the original on 30 July 2020. Retrieved 28 June 2019...
Red leaf lettuces are a group of lettuce cultivars with red leaves. Red leaf lettuce cultivars include "Lollo Rossa", "New Red Fire Lettuce", "Red Sails...
leaf is the characteristic leaf of the maple tree. It is most widely recognized as the national symbol of Canada. By the early 1700s, the maple leaf had...
(CSIRO). Retrieved 2 March 2021. "Silkoak (Robusta)". Garden Guides. LeafGroup. Archived from the original on 2011-07-16. Retrieved 2019-05-02. "Grevillea...
The Toronto Maple Leafs (officially the Toronto Maple Leaf Hockey Club and often referred to as the Leafs) are a professional ice hockey team based in...
by Charles Saatchi. It was acquired by Demand Media, Inc. (currently LeafGroup) in August 2014, which was then bought by Graham Holdings Company in 2021...
Leafly is a website focused on cannabis use and education. The company says it has more than 120 million annual visitors and over 10 million monthly active...
"Sweet Leaf" is a song by English heavy metal band Black Sabbath from their third studio album Master of Reality (1971), released on July 21, 1971. It...
A leaf spot is a limited, discoloured, diseased area of a leaf that is caused by fungal, bacterial or viral plant diseases, or by injuries from nematodes...
Catholic Church Ketchum, Dan (2017-09-29). "Etiquette With Nuns". Classroom. LeafGroup. Archived from the original on 2022-05-25. Retrieved 2022-03-31. Clevenger...
Phyllidae) contains the extant true leaf insects or walking leaves, which include some of the most remarkably camouflaged leaf mimics (mimesis) in the entire...
or shiny) and larger and more abundant flowers. Plants of the Silver LeafGroup have silver on the leaves. Subtypes include the Lake Bled form (silver...
primates divide in sub-groups and forage for vegetation and fruit throughout the tropical forests. According to the IUCN, the dusky leaf monkey's population...
oak leaf in Wiktionary, the free dictionary. Oak leaf or Oakleaf may refer to: the leaf of an oak oak leaf lettuce, from the Lactuca sativa group Any...
How To Adult. LeafGroup. Retrieved 4 March 2015. School Excursions, Shugaku-ryoko, 修学旅行 (GoWithGuide, 2021) Host short-term tour groups (Shugaku Ryoko)...
Star Leaf is a 2015 science fiction film directed by Richard Cranor and starring Russell Hodgkinson, Julian Gavilanes, Shelby Truax, Tyler Trerise, Richard...
of two cultivar groups of leaf vegetables often used in Chinese cuisine: the Pekinensis Group (napa cabbage) and the Chinensis Group (bok choy). These...
gilding. Gold leaf is a type of metal leaf, but the term is rarely used when referring to gold leaf. The term metal leaf is normally used for thin sheets of...
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