1999; 25 years ago (1999) (India) 2007; 17 years ago (2007) (Pakistan)
Kurkure is an Indian and Pakistani brand of spiced crunchy puffcorn snacks made up of rice, lentil and corn, that is owned by Lays, which in turn owned by PepsiCo. It was first launched in 1999 in India.[1][2] The snack is being manufactured and sold in India and in Pakistan.
The word Kurkure means "crunchy" in Hindi and Urdu languages.
In India, it is manufactured in Sangrur, Pune, Howrah, Sonipat, Ranga Reddy, Vaishali and Kamrup. In Pakistan, it is manufactured in Gulberg, Lahore.
^"PepsiCo India - Kurkure". pepsicoindia.co.in. Archived from the original on 2012-10-09. Retrieved 2012-01-09.
^"How PepsiCo's Kurkure managed to grab and retain snack market share". Archived from the original on 2022-02-09. Retrieved 2022-02-09.
Kurkure is an Indian and Pakistani brand of spiced crunchy puffcorn snacks made up of rice, lentil and corn, that is owned by Lays, which in turn owned...
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