Jose Cuervo is the best-selling brand of tequila,[2] selling a fifth of the tequila consumed worldwide.[3]
As of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, accounting for a third of the US tequila market.[3]
Jose Cuervo is family-owned and is run today by the Beckmann family, descendants of Don José Antonio de Cuervo. Juan-Domingo Beckmann is the sixth-generation leader of the company.[4] In July 2013 the Beckmann family's Proximo Spirits took over distribution of Jose Cuervo from Diageo, following Diageo's failed attempt to buy the company.[3]
^"Tequila Facts". Jose Cuervo. 2023-02-13. Retrieved 2024-01-19.
^Dana Cimilluca, Paul Sonne and Simon Zekaria, “Diageo Ends Its Attempt to Buy Jose Cuervo Tequila,” Wall Street Journal, December 11, 2012.
^ abcSchultz, E. J. (July 1, 2013). "McCann Wins Cuervo as Tequila Leaves Diageo in U.S.". Advertising Age.
^William M. Dowd, “Getting beneath the Jose Cuervo story,” Dowd's Spirits Notebook, November 9, 2008.
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to a deal to take full control of the Don Julio brand. In exchange, JoseCuervo will receive the Old Bushmills Distillery and pay Diageo $408 million...
companies including Converse, Levi's, Kenzo x H&M, Reebok, ESPN, T Mobile, JoseCuervo, and Saturn. His production company scored the video game Skate 2. Though...
to Run Latin America FundThe Wall Street Journal L Catterton to buy JoseCuervo-backed hot sauce brand CholulaReuters Brazil's Petlove raises $150M from...
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