Fireball Cinnamon Whisky is a mixture of Canadian whisky, cinnamon flavoring and sweeteners that is produced by the Sazerac Company. Its foundation is Canadian whisky, and the taste otherwise resembles the candy with a similar name, Ferrara Candy Company's "Atomic Fireball" candy.[1] It is bottled at 33% alcohol by volume (66 U.S. proof).[2]
According to the official Fireball website, the product was developed in Canada in the mid-1980s, and for a long time was little known outside of Canada.[3]
As of 2018, Fireball is among the top selling whisky-related brands in the United States.[4] In addition to the United States and Canada, Fireball is now also available in other countries.[5]
^Cite error: The named reference Melendez was invoked but never defined (see the help page).
^Leonard, Devin (April 24, 2014). "Successful Marketing: Fireball Whisky: Selling a Brand, Shot by Shot". Bloomberg Business Week. Bloomberg News. Archived from the original on April 26, 2014. Retrieved June 17, 2014.
^Fireball Cinnamon Whisky Brand Portfolio Entry Archived 2013-07-30 at the Wayback Machine on official web site.
^Price, Emily (September 2018). "These Are the 20 Best-Selling Whiskies in the United States". pastemagazine.com. Archived from the original on 2018-12-05. Retrieved 2018-12-04.
^Distributors list Archived 2014-08-07 at the Wayback Machine on official web site.
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