This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Formula One sponsorship liveries" – news · newspapers · books · scholar · JSTOR(September 2022) (Learn how and when to remove this message)
Formula One
Current season
2024 Formula One World Championship
Related articles
History of Formula One
Formula One racing
Formula One regulations
Formula One cars
Formula One engines
Formula One tyres
Lists
Drivers
(GP winners
Sprint winners
Polesitters
Fastest laps
Champions
Numbers)
Constructors
(GP winners
Champions)
Engine manufacturers
(GP winners
Champions)
Seasons
Grands Prix
Circuits
Race Promoters' Trophy winners
Points scoring systems
National colours
Sponsorship liveries
Racing flags
Red-flagged races
Female drivers
TV broadcasters
Fatalities
Video games
Records
Drivers
Constructors
Engines
Tyres
Races
Organisations
FIA
FIA World Motor Sport Council
Formula One Group
Liberty Media
Formula One Constructors' Association
Formula One Teams Association
Grand Prix Drivers' Association
v
t
e
Formula One sponsorship liveries have been used since the 1968 season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered by teams Rob Walker,[1] Brabham[2] and McLaren[3]) were British racing green. Major sponsors such as BP, Shell, and Firestone had pulled out of the sport ahead of this season, prompting the Fédération Internationale de l'Automobile to allow unrestricted sponsorship.
Team Gunston became the first Formula One team to implement sponsorship brands as a livery on their Brabham car, which privately entered for John Love in orange, brown and gold colours of Gunston cigarettes in the first race of the 1968 season, the 1968 South African Grand Prix, on 1 January 1968. In the next race, the 1968 Spanish Grand Prix, Team Lotus became the first works team to follow this example, with Graham Hill's Lotus 49B entered in the red, gold and white colors of Imperial Tobacco's Gold Leaf brand.[4][5] With rising costs in Formula One, sponsors becoming more important and thus liveries reflected the teams' sponsors.[6]
Tobacco advertising was common in motorsport; as bans spread throughout the world, teams began using an alternate livery which alluded to the tobacco sponsor. At historical events, cars are allowed to use the livery which was used when the car was actively competing.[7]
^"Cooper T51 entered by the Rob Walker team (1959 Monaco Grand Prix)". {{cite journal}}: Cite journal requires |journal= (help)
^"Brabham BT3 entered by the Brabham team in 1962". {{cite journal}}: Cite journal requires |journal= (help)
^"McLaren M2B entered by the McLaren team (1966 Monaco Grand Prix)". {{cite journal}}: Cite journal requires |journal= (help)
^"Marketing discovers motor racing". 31 December 2007. {{cite journal}}: Cite journal requires |journal= (help)
^"'SA was ahead of the curve' - 50 years of sponsorship in F1". Wheels. Retrieved 25 September 2022.
^de Vos, Ferdi. "'SA was ahead of the curve' - 50 years of sponsorship in F1". wheels24.co.za. Retrieved 4 October 2018.
^Appendix K to the International sporting code, section 2.1.10.
and 26 Related for: Formula One sponsorship liveries information
2024 FIA FormulaOne World Championship Previous 2023 Next 2025 Races by country Races by venue Support series: Formula 2 Championship FIA Formula 3 Championship...
FormulaOne automobile racing has its roots in the European Grand Prix championships of the 1920s and 1930s, though the foundation of the modern Formula...
A FormulaOne Grand Prix is a sporting event which takes place over three days (usually Friday to Sunday), with a series of practice and qualifying sessions...
The FormulaOne Group is a group of companies responsible for the promotion of the FIA FormulaOne World Championship, and the exercising of the sport's...
was not run to FormulaOne rules), and the 1952 and 1953 World Championship Grands Prix (which were run to Formula Two rules). FormulaOne races that were...
FormulaOne tyres play a significant role in the performance of a FormulaOne car. The tyres have undergone major changes throughout the history of Formula...
In FormulaOne, each car is numbered. Since the inaugural FormulaOne World Championship in 1950, several numbering systems have been used. This list covers...
outline of FormulaOne engines, also called FormulaOne power units since the hybrid era starting in 2014. Since its inception in 1947, FormulaOne has used...
The numerous FormulaOne regulations, made and enforced by the FIA and later the FISA, have changed dramatically since the first FormulaOne World Championship...
from FormulaOne. Honda's branding presence on the liveries and uniforms of the two teams was also reduced, and the Honda logos on the cars' liveries and...
would return to the FormulaOne grid in 2024 after the expiration of the Alfa Romeo partnership. Haas F1 Team signed a title sponsorship agreement with energy...
involvement with the team, and the company ended its sponsorship of Sauber after 2023 and left FormulaOne to allow the team to be taken over by Audi for 2026...
associated with FormulaOne as both team owner and engine manufacturer for various periods since 1977. In 1977, the company entered FormulaOne as a constructor...
FormulaOne (F1) is the highest class of open-wheeled auto racing defined by the Fédération Internationale de l'Automobile (FIA), motorsport's world governing...
The following is a list of FormulaOne engine manufacturers. In FormulaOne motor racing, engine or power unit manufacturers are people or corporate entities...
FormulaOne, abbreviated to F1, is the highest class of open-wheeled auto racing defined by the Fédération Internationale de l'Automobile (FIA), motorsport's...
The 2007 FIA FormulaOne World Championship was the 61st season of FIA FormulaOne motor racing. It featured the 2007 FIA FormulaOne World Championship...
FormulaOne (F1) is the highest class of open-wheeled motor racing defined by the Fédération Internationale de l'Automobile (FIA), motorsport's world...
FormulaOne in various forms and is currently represented by a team named as Aston Martin Aramco F1 Team. The company first participated in Formula One...
until the late 1960s, before commercial sponsorshipliveries came into common use, vehicles competing in FormulaOne, sports car racing, touring car racing...
anthem played in honour of a winning driver. Before the arrival of sponsorshipliveries in the 1968 season the team's nationality also determined the colour...
2016 FIA FormulaOne World Championship Drivers' Champion: Nico Rosberg Constructors' Champion: Mercedes Previous 2015 Next 2017 Races by country Races...
to the team's major sponsorship in the 1993 season. Alongside Jordan Grand Prix, the team was required to run non-tobacco liveries in United States Grand...
FormulaOne, commonly known as Formula 1 or F1, is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned...