Italian soft power, the capacity of Italy to influence other countries and cultures without using coercive means has evolved and changed over time with modern Italy manifesting soft power primarily through Italian cultural heritage, language, cuisine, and diplomacy. Historically, Fascist Italy employed soft power through Italian cultural heritage, from the Roman Empire to the Renaissance. Joseph Nye defined soft power as the ability of a country to persuade others to do what it wants without force or coercion. Unlike hard power, which involves military and economic strength. Italy has been dubbed a "soft power superpower".[1][2]
^"6 p. 99Italy's 'soft' power". academic.oup.com.
^"Italy: Soft Power Superpower? The New Official Projection of Italian Creativity". USC Center on Public Diplomacy. 2022-02-16.
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