Unique identifier tied to a device for advertising
An advertising ID is a unique user ID assigned to a mobile device (smart phone, tablet computer), or operating environment, to help advertising services personalize their offers.[1]
It can be sent to advertisers and other third parties which can use this unique ID to track the user's movements, habits, and usages of applications.[2] There is a potential for such technology to replace magic cookies.[3]
^
"2016 Mobile App Marketing Glossary".
Interactive Advertising Bureau.
Retrieved November 16, 2022.
^Tamblyn, Thomas (October 19, 2017). "You can effectively track anyone, anywhere just by the adverts they receive". Huffington Post.
^Edwards, Jim (January 27, 2014). "Google's new 'advertising ID' is now live and tracking Android phones — This is what it looks like". Business Insider. Retrieved 29 March 2021.
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