In studies of science communication, the information deficit model, also known as the deficit model or science literacy/knowledge deficit model, theorizes that scientific literacy can be improved with increased public engagement by the scientific community.[1] As a result, the public may then be able to make more decisions that are science-informed. The model implies that communication should focus on improving the transfer of information from experts to non-experts.
Currently, many studies challenge the information deficit model as it ignores the cognitive, social, and affective factors that influence one’s formation of attitude and judgements toward science and technology.[2]
^Cite error: The named reference :0 was invoked but never defined (see the help page).
^Ecker, Ullrich K. H.; Lewandowsky, Stephan; Cook, John; Schmid, Philipp; Fazio, Lisa K.; Brashier, Nadia; Kendeou, Panayiota; Vraga, Emily K.; Amazeen, Michelle A. (January 2022). "The psychological drivers of misinformation belief and its resistance to correction". Nature Reviews Psychology. 1 (1): 13–29. doi:10.1038/s44159-021-00006-y. hdl:1983/889ddb0f-0d44-44f4-a54f-57c260ae4917. ISSN 2731-0574. S2CID 245916820.
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