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I Love Bees information


I Love Bees
The home page in March 2004, the starting point of the titular alternate reality game
Type of site
Alternate reality game
Available inEnglish
Created by42 Entertainment
URLwww.ilovebees.co
Commercialno
Registrationno
Current statusOnline

I Love Bees (also known as ilovebees or ILB for short) was an alternate reality game (ARG) that served as both a real-world experience and viral marketing campaign for the release of developer Bungie's 2004 video game Halo 2. The game was created and developed by 42 Entertainment. Many of the same personnel had previously created an ARG for the film A.I. titled The Beast. I Love Bees was commissioned by Microsoft, Halo 2's publisher and Bungie's ultimate parent company at the time.

I Love Bees was first advertised by a hidden message in a Halo 2 trailer; players who investigated the titular website discovered that the pages appeared to be hacked by a mysterious intelligence. As players solved puzzles, audio logs were posted to the ilovebees.com site which gradually revealed more of the fictional back-story, involving a marooned artificial intelligence stranded on Earth and its attempts to put itself back together.

250,000 people viewed the ilovebees website when it was launched in July 2004, and more than 500,000 returned to the site every time the pages were updated. More than three million visitors viewed the site over the course of three months, and thousands of people around the world participated in the game. I Love Bees won numerous awards for its innovation and helped spawn numerous other alternate reality games for video games.

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I Love Bees

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A.I. titled The Beast. I Love Bees was commissioned by Microsoft, Halo 2's publisher and Bungie's ultimate parent company at the time. I Love Bees was...

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Alternate reality game

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Extended Reality Game - Interactive Emmy Nominee" McGonigal, J. (2008) "Why I Love Bees: A Case Study in Collective Intelligence Gaming." "Frog Fractions 2 -...

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ILB

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Alex Irvine

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Kristen Rutherford

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“Melissa”, "Durga” and “The Sleeping Princess” in the alternate reality game I Love Bees. She has written for many shows including Pop Up Video, Attack of the...

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