Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.[1]
There are two major categories of advertising in video games: in-game advertising and advergames.[2] In-game advertising shows the player advertisements while playing the game,[3] whereas advergames are a type of game created to serve as an advertisement for a brand or product.[4]
Other methods of advertising in video games include in-game product placement and sponsorship of commercial games or other game-related content.[5]
^Terlutter, Ralf; Capella, Michael L. (2013). "The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games". Journal of Advertising. 42 (2–3): 95–112. doi:10.1080/00913367.2013.774610. S2CID 144798265.
^"Advertisers pay for video games / Product placement tradition no longer free ride for business". SFGATE. 25 July 2005.
^Yang, Moonhee; Roskos-Ewoldsen, David R.; Dinu, Lucian; Arpan, Laura M. (2006). "The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names". Journal of Advertising. 35 (4): 143–152. doi:10.2753/JOA0091-3367350410. S2CID 18993931.
^"Advergaming". Issues in IMC. Archived from the original on 2014-03-22. Retrieved 2020-04-02.
^"Six of the Best Product Placements in Video Games". The Guardian. 13 July 2014. Retrieved 2020-04-02.
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