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A hologram trademark is a non-conventional trademark where a hologram is used to perform the trademark function of uniquely identifying the commercial origin of products or services.[1]
In recent times holograms have been increasingly used as trade marks in the marketplace. However, it has traditionally been difficult to protect holograms as trademarks through registration, as a hologram was not considered to be a 'trademark'. This issue was addressed by the World Trade Organization Agreement on Trade-Related Aspects of Intellectual Property Rights[1], which broadened the legal definition of trademark to encompass "any sign...capable of distinguishing the goods or services of one undertaking from those of other undertakings" (article 15(1)).
Despite the recognition which must be accorded to holograms trademarks in most countries in other fields of the art, the graphical representation of such marks sometimes constitutes a problem for trademark owners seeking to protect their marks, and different countries have different methods for dealing with this issue.
^"What Is a Trademark? Definition and Meaning". Retrieved 2023-06-26.
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industry is weirder than the dead celebrity hologram industry". vox.com. Vox. Retrieved 2021-08-11. This hologram, created by special effects company Digital...
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2018). "Prince's Image Used During Super Bowl Halftime Show – But No Hologram". TheWrap. Hatchett, Keisha (February 5, 2018). "Justin Timberlake Tries...
pre-show, Walken was projected on a clear screen, much like a life-size hologram and interacted with the live-action talent. Walken returned to Broadway...
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CA - Cinema Treasures". cinematreasures.org. Retrieved 28 April 2018. "Hologram USA Hollywood Theater in Los Angeles, CA - Cinema Treasures". cinematreasures...
cards of sports superstars. All Upper Deck brands bear an exclusive trademarkhologram, and Upper Deck was named "Card Set of the Year" every year from 1989...
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