Type of trade mark for the association of a colour with a brand
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A colour trade mark (British English) or color trademark (American English) is a non-conventional trade mark where at least one colour is used to perform the trade mark function of uniquely identifying the commercial origin of products or services.
In recent times colours have been increasingly used as trade marks in the marketplace. However, it has traditionally been difficult to protect colours as trademarks through registration, as a colour as such was not considered to be a distinctive 'trademark'. This issue was addressed by the World Trade Organization Agreement on Trade-Related Aspects of Intellectual Property Rights,[1] which broadened the legal definition of trademark to encompass "any sign...capable of distinguishing the goods or services of one undertaking from those of other undertakings" (article 15(1)).
Despite the recognition which must be accorded to colour trade marks in most countries, the graphical representation of such marks sometimes constitutes a problem for trademark owners seeking to protect their marks, and different countries have different methods for dealing with this issue.
This category of trade marks is distinguished from conventional (word or logo) trade marks that feature a specific colour or combination of colours; the latter category of trade marks present different legal issues.
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A trademark (also written trademark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies...
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custom or proprietary typeface is used.[citation needed] Slogan Trademark "Trademark definition". Office for Harmonization in the Internal Market. Archived...
S2CID 129427665. Harrower, Mark; Brewer, Cynthia A. (2003). "Color Brewer.org: An Online Tool for Selecting Colour Schemes for Maps". The Cartographic...
inshore regions. The Atlantic cod can change colour at certain water depths. It has two distinct colour phases: gray-green and reddish brown. Its average...
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et symboliques, pp. 182-83 St. Clair, Kassia (2016). The Secret Lives of Colour. London: John Murray. p. 115. ISBN 9781473630819. OCLC 936144129. "La historia...
Archived from the original on June 8, 2011. Retrieved June 11, 2011.. "Colour Field Painting". Tate. Retrieved May 2, 2014 Emile De Antonio, Painters...
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celebrate 200 years since the abolition of the slave trade, and Small performed at a concert in London to mark the anniversary on 10 November 2007. On 26 May...
than aboriginal peoples, who are non-Caucasian in race or non-white in colour". Catholic Church (29.9%), United Church (3.3%), Anglican Church (3.1%)...
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break out over the colour purple". The Telegraph. Archived from the original on 2022-01-11. Retrieved 8 August 2019. "Trademark number UK0002020876A"...
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