FTC regulation of behavioral advertising information
US Regulations on Advertising Targeted by Online Activity
Federal Trade Commission Official Seal
The United States Federal Trade Commission (FTC) has been involved in oversight of the behavioral targeting techniques used by online advertisers since the mid-1990s. These techniques, initially called "online profiling", are now referred to as "behavioral targeting"; they are used to target online behavioral advertising (OBA) to consumers based on preferences inferred from their online behavior. During the period from the mid-1990s to the present, the FTC held a series of workshops, published a number of reports, and gave numerous recommendations regarding both industry self-regulation and Federal regulation of OBA. In late 2010, the FTC proposed a legislative framework for U.S. consumer data privacy including a proposal for a "Do Not Track" mechanism. In 2011, a number of bills were introduced into the United States Congress that would regulate OBA.[1]
^H.R. 654, Rep. Jackie Speier (D-CA), Do Not Track Me Online Act of 2011, http://speier.house.gov/uploads/Do%20Not%20Track%20Me%20Online%20Act.pdf Archived 2011-04-06 at the Wayback Machine, Sen. John Kerry (D-MA), cosponsor Sen. John McCain (R-AZ), Commercial Privacy Bill of Rights Act of 2011 (April 12, 2011), http://kerry.senate.gov/work/issues/issue/?id=74638d00-002c-4f5e-9709-1cb51c6759e6&CFID=86949172&CFTOKEN=10485539 Archived 2011-04-16 at the Wayback Machine
and 23 Related for: FTC regulation of behavioral advertising information
profiling", are now referred to as "behavioral targeting"; they are used to target online behavioraladvertising (OBA) to consumers based on preferences...
58%. Affinity fraud Behavioral retargeting Behavioral targeting case law: In re DoubleClick FTCregulationofbehavioraladvertising Cross-device tracking...
FTC Fair Information Practices FTCregulationofbehavioraladvertising Gramm–Leach–Bliley Act Humphrey's Executor v. United States In the Matter of Sears...
limiting their freedom of choice. The system resembles FTC regulationofbehavioraladvertising in prohibiting false and deceptive messaging, unfair and...
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that...
spam". Government of Canada. Retrieved July 19, 2014.. [1] PECR 2003, as amended. "CAN-SPAM Act: A Compliance Guide for Business". FTC.gov. BCP Business...
Track list for online advertising. The proposal would have required that online advertisers submit their information to the FTC, which would compile a...
the FTC began enforcing these revisions. It cracked down on six different companies; five of the cases concerned false or misleading advertising surrounding...
response to a 2007 FTC staff report (Self-Regulatory Principles for Online BehavioralAdvertising), the NAI published an updated set of principles in December...
amount ever at that time. The FTC later claimed that in 2005, cigarette companies spent $13.11 billion on advertising and promotion, down from $15.12...
Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with nicotine advertising, alcohol advertising...
"Legal and Ethical Challenges of Online Behavioral Targeting in Advertising". Journal of Current Issues & Research in Advertising. 35 (2): 126–146. doi:10...
publishers may not be aware of disclosure guidelines set forth by the FTC. Guidelines affect celebrity endorsements, advertising language, and blogger compensation...
Affairs, November 2004. "Blurred Lines: Advertising or Content? – An FTC Workshop on Native Advertising". ftc.gov. 14 November 2013. Retrieved 16 April...
In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial"...
Electronic funds transfer Financial regulationFTC fair information practice FTCregulationofbehavioraladvertising Identity theft in the United States...
"Three FTC actions of interest to influencers". Federal Trade Commission. 2017-09-07. Retrieved 2020-12-01. "Clearly Distinguishable Advertising Best Practice...
work with the Federal Trade Commission (FTC) to attempt to regulate data mining. He proposed the Privacy Bill of Rights, which would protect the average...
Protection Act of 2010 Tom C. W. Lin, "A Behavioral Framework for Securities Risk", 34 Seattle University Law Review 325 (2011) "1933-1953; THE FTC DURING THE...
in Advertising". The FTC's guides were updated in 2009 to address social media and word-of-mouth marketing. According to an article in the Journal of Consumer...
most effective advertising methods. Privacy regulation can reduce the effectiveness ofbehavioraladvertising. If the effectiveness of OBA deteriorates...
is being served by television broadcasters. The FTC is responsible for the regulationofadvertising that they deem as being unfair or deceptive to the...
Global Information