The term demand chain has been used in a business and management context as contrasting terminology alongside, or in place of, "supply chain". Madhani suggests that the demand chain "comprises all the demand processes necessary to understand, create, and stimulate customer demand".[1] Cranfield School of Management academic Martin Christopher has suggested that "ideally the supply chain should become a demand chain", explaining that ideally all product logistics and processing should occur "in response to a known customer requirement".[2]
^Madhani, P. M., Demand Chain Management: Enhancing Customer Value Proposition, The European Business Review, March–April 2013, pp. 50–54.
^Martin, C., Creating the Agile Supply Chain, page 4, published 14 August 2019, accessed 27 November 2022
The term demandchain has been used in a business and management context as contrasting terminology alongside, or in place of, "supply chain". Madhani...
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predictable seasonal patterns. Demand sensing uses a broader range of demand signals, (including current data from the supply chain) and different mathematics...
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Westerveld, J., The Growing Importance of Supply Chain Analytics, Supply & DemandChain Executive, published 28 August 2008, accessed 4 December 2022 "Choosing...
2016. "Agilisys Continues Acquisition Spree with NxTrend". Supply and DemandChain Executive. June 8, 2004. Archived from the original on February 25, 2021...
through to overall campaign performance. Artificial demand Digital marketing Marketing automation Demandchain Digital marketing engineer Voice-based marketing...
Logistics: An Introduction to Supply Chain Management, Palgrave Macmillan 2003 John T. Phelan, Jr. P.E. Supply & DemandChain Executive. Enom, Inc. {{cite web}}:...
achieve its long-term objectives. "New Power Center Seen Emerging in C-level Suite with Rise of Chief Commercial Officer". Supply & DemandChain. July 2009....
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the supply chain, which describes the point in the system where the "push" (or forecast-driven) and "pull" (or demand-driven see Demandchain management)...
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