With reference to display media and search media, conversion tracking is the measurement of media performance with reference to campaign key performance indicators (KPIs).
This process functions thanks to a JavaScript tracker or a pixel tracker[1] (when JavaScript is disabled, for instance in emails), which instantaneously records quantitative actions. Results are cross-referenced with the KPIs, or measures of success, to gauge if the media inventory has achieved its targeting parameters.
Common measures of success include:
Conversion rate: the ratio of orders to visitors[2]
Drop-off rate: the ratio of users that started processes but did not finish[3]
Clickthrough rate: the ratio of total visitors with exposure to an advertisement, over those visitors who clicked through to the website[4]
Registration rate: the ratio of website visitors who register to visitors leaving the site without registering again
Interaction rate: the ratio of users,, who have been exposed to the ad to those who have interacted
The rise of programmatic buying has allowed faster and more efficient campaign optimization, therefore the examples above are a snapshot of the multitude of conversion metrics that a campaign can achieve.
Measures of success (KPIs) usually differ by the campaign and creative concept.[5]
^"What is Pixel tracking definition ?". digitalmarketing-glossary.com. digitalmarketing-glossary. Archived from the original on 25 September 2015. Retrieved 20 September 2015.
^"Conversion Rate". marketingterms. marketingterms.com. Retrieved 20 September 2015.
^"Difference Between Google Bounce Rate and Drop-offs". rankraiser.com. rankraiser.com. 28 February 2012. Retrieved 20 September 2015.
^"click Through Rate". marketingterms.com. marketingterms.com. Retrieved 20 September 2015.
^"Google ads Conversion Tracking Tag – A Complete Guide". theimpulsedigital.com. impulsedigital. 4 June 2019. Retrieved 20 June 2019.
and 26 Related for: Conversion tracking information
With reference to display media and search media, conversiontracking is the measurement of media performance with reference to campaign key performance...
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns...
pricing model. In addition to tracking clicks, Google Ads provides advertisers an ability to track and report other conversions that happen after the click...
Gauge conversion is the changing of one railway track gauge (the distance between the running rails) to another. If tracks are converted to a narrower...
testing is usually measured via click-through rate or an alternative conversiontracking method. Testing can be conducted sequentially or in parallel. In...
Look up conversion or convert in Wiktionary, the free dictionary. Conversion or convert may refer to: "Conversion" (Doctor Who audio), an episode of the...
Analytics tracking code is known as the asynchronous tracking code, which Google claims is more sensitive and accurate, and is able to track very short...
of frequency conversion and multiple IFs of different values. A receiver with two frequency conversions and IFs is called a dual conversion superheterodyne...
strategy". Conversion rate optimization shares many principles with direct response marketing – a marketing approach that emphasizes tracking, testing,...
[citation needed] Enable clear tracking of standardized metrics using website analytics software for a predetermined conversion goal (e.g. "increase volume...
credits a trackedconversion to the first or last affiliate that referred the visitor to the merchant's website. Generating Tracking Codes: Tracking of all...
consumer’s investment earnings on Internet advertising. The use of conversiontracking and Google Analytics tools was deemed to be practical for presenting...
facilitates conversiontracking, for example recording whenever an click on an ad or a view results in a purchase, while suppressing the ability to track users...
Conversion therapy is the pseudoscientific practice of attempting to change a person's sexual orientation or gender identity. As of December 2023, twenty-seven...
As a result, high-accuracy tracking is not typically used in non-concentrating PV applications. The purpose of a tracking mechanism is to follow the Sun...
errors Some of the log analyzers also report on who is on the site, conversiontracking, visit time and page navigation. List of web analytics software Log...
and distributes pneumatic, airless and solid tires, tracks, driven and trailed conversiontrack systems and OEM undercarriages. The company was founded...
A conversion van is a full-sized cargo van that is sent to third-party companies to be outfitted with various luxuries for road trips and camping. It can...
to use Google Analytics. The features included are: Conversiontracking Click and visitor tracking Marketing campaign reporting Demographic and geographic...
Maximum power point tracking (MPPT), or sometimes just power point tracking (PPT), is a technique used with variable power sources to maximize energy...
[ y ] ) {\textstyle (\lambda x.M[x])\rightarrow (\lambda y.M[y])} : α-conversion, renaming the bound variables in the expression. Used to avoid name collisions...
fields, motion capture is sometimes called motion tracking, but in filmmaking and games, motion tracking usually refers more to match moving. In motion capture...
Energy conversion efficiency (η) is the ratio between the useful output of an energy conversion machine and the input, in energy terms. The input, as well...
The modern academic study of the psychology of religious conversion can be tracked back to 1881 when a series of lectures was delivered by early psychologist...
object recognition techniques for tracking, a challenging problem in its own right. The objective of video tracking is to associate target objects in...
Dynamic currency conversion (DCC) or cardholder preferred currency (CPC) is a process whereby the amount of a credit card transaction is converted at the...
Global Information