Consumer culture theory (CCT) is the study of consumption from a social and cultural point of view, as opposed to an economic or psychological one.
CCT does not offer a grand unifying theory but "refers to a family of theoretical perspectives that address the dynamic relationships between consumer actions, the marketplace, and cultural meanings".[1] Reflective of a post-modernist society, CCT views cultural meanings as being numerous and fragmented[2] and hence views culture as an amalgamation of different groups and shared meanings, rather than a homogeneous construct (such as the American culture).
Consumer culture is viewed as "social arrangement in which the relations between lived culture and social resources, between meaningful ways of life and the symbolic and material resources on which they depend, are mediated through markets"[3] and consumers as part of an interconnected system of commercially produced products and images which they use to construct their identity and orient their relationships with others.[4]This evolution underscores the intricate relationship between technology, consumer behavior, and cultural production in contemporary society.[5]
^Arnould, E. J.; Thompson, C. J. (2005). "Consumer culture theory (CCT): Twenty Years of Research". Journal of Consumer Research. 31 (4): 868–882. doi:10.1086/426626.
^Firat, A. F.; Venkatesh, A. (1995). "Liberatory Postmodernism and the Reenchantment of Consumption". Journal of Consumer Research. 22 (3): 239–267. doi:10.1086/209448. JSTOR 2489612.
^Arnould, E. J. (2006). "Consumer culture theory: retrospect and prospect" (PDF). European Advances in Consumer Research. 7 (1): 605–607. Retrieved 14 August 2010.
^Kozinets, R. V. (2001). "Utopian Enterprise: Articulating the Meanings of Star Trek's Culture of Consumption". Journal of Consumer Research. 28 (3): 67–88. doi:10.1086/321948. JSTOR 254324.
^Shi, Yuntian (2023-12-28). "Consumer Behavior and Cultural Factors in Social Media: A Cross-Cultural Comparative Study". Advances in Economics, Management and Political Sciences. 63 (1): 271–277. doi:10.54254/2754-1169/63/20231435. ISSN 2754-1169.
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