Communication for sustainable social change and development
Communication for social change, referred to as communication for sustainable social change and development, involves the use of variety of communication techniques to address inefficient systems, processes, or modes of production within a specific location that has not incurred major technological advances. Different mediums and approaches are used to help individuals among the targeted society to acquire new knowledge and skills. This will allow communities not only to experience change but to guide it as well.[1]
A possible strategy in achieving sustainability and development places the people of the community in the center of the communication process. This technique is also known as the participatory approach where interpersonal communication is exercised through community media. The members of the culture are agents of change as opposed to the outsiders who may provide any necessary tools. Technology then becomes implemented by people in their social and economic contexts and results in a major shaping process. The participatory approach can be combined with three other types of communicative methods to effectively invoke social change. These include: behavior change communication, mass communication, and advocacy communication.[2]
Different types of mediums can be used in achieving governance, health and sustainable development. Old media can be combined with new media to educate specific populations. Information and communication technologies (ICTs) in addition to multi-media are able to address visual, auditory and kinesthetic learners and prove to be an important contribution to economic growth.[3] Questions need to be raised about who the stake holders, policy makers, partners and practitioners are and what their goals might be for the community seeking sustainable development. Oftentimes, those who set the agenda are the ones doing the funding for the project and may include international agencies, bilateral agencies, national authorities, NGOs, and local organizations.[4]
Prior to the project, decision makers consider if introducing new technology will disrupt religion, language, political organization, economy, familial relations and social complexity of the targeted society. Other factors have to be acknowledged as well and may include already present policies and legislations, educational systems, service provisions, institutional and organizational constructions (in the forms of corruption, bureaucracy, etc.), socio-demographic and economic aspects, and the physical environment.[5]
^Communication for Development Roundtable Report. Rome: Food and Agriculture Organization of the United Nations. 2005. pp. 12. ISBN 978-92-5-105296-9. communication for sustainable social change and development.
^Communication for Development Roundtable Report. Rome: Food and Agriculture Organization of the United Nations. 2005. p. 29. ISBN 978-92-5-105296-9.
^Schreyer, Paul (22 March 2000). "The Contribution of Information and Communication Technology to Output Growth: A Study of the G7 Countries" (PDF). OECD Science, Technology and Industry Working Papers 2000/2. OECD Science, Technology and Industry Working Papers: 3. doi:10.1787/151634666253. Archived from the original (PDF) on 29 December 2009. Retrieved 13 October 2011.
^Boyson, Jack K. "Resources for Mobilizing Funding for Development Projects". International Youth Foundation and the Small Grants Program of the World Bank. World Bank. Retrieved 13 October 2011.
^"Factors of Change". Sociology Guide. Retrieved 14 October 2011.
and 28 Related for: Communication for social change information
Communicationforsocialchange, referred to as communicationfor sustainable socialchange and development, involves the use of variety of communication...
Social and behavior changecommunication (SBCC), often also only "BCC" or "Communicationfor Development (C4D)" is an interactive process of any intervention...
change, social marketing, social mobilization, media advocacy, communicationforsocialchange, and community participation. Development communication has...
transmissions of information should be regarded as communication. For example, distortion may interfere with and change the actual message from what was originally...
went on to pursue communicationforsocialchange at the School of Journalism - UQ -Australia. After serving as an executive producer for programming and...
audience's values and interests. Science communication also exists as an interdisciplinary field of social science research on topics such as misinformation...
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication. It describes...
In social psychology, the Yale attitude change approach (also known as the Yale attitude change model) is the study of the conditions under which people...
idea of a technological change as a social process is a general agreement on the importance of social context and communication. According to this model...
behavior, patterns of communication in interpersonal relationships, social interactions and communication in different cultures. Communication is commonly defined...
communication questions. Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process...
information-management strategies; 4) deceptive communication; 5) relational dialectics; and 6) social interactions that are mediated by technology. There...
Retrieved October 19, 2011. Atlee, T. "Thoughts on Nonviolent Communication and SocialChange." Co-intelligence Institute. Branch, K. (2017) "How to Survive...
television, social networking, billboards, newspapers, magazines, books, film, and the Internet. In this modern era, mass communication is used to disperse...
channels for networked communication to becoming interactive platforms for networked social interaction with the advent of Web 2.0. Social media started...
act by signaling a need for intervention or showing that citizens want change The internet has created channels of communication that play a key role in...
Climate communication or climate changecommunication is a field of environmental communication and science communication focused on discussing the causes...
participation, and foster socialchange. The 2006 World Congress on Communicationfor Development defined C4D as 'a social process based on dialogue using...
communication studies, economics, geography, history, information science, organizational studies, physics, political science, public health, social psychology...
Communication accommodation theory (CAT) is a theory of communication, developed by Howard Giles, concerning "(1) the behavioral changes that people make...
""School Strike 4 Climate": Social Media and the International Youth Protest on Climate Change". Media and Communication. 8 (2): 208–218. doi:10.17645/mac...
may be divided into communication channels for multiplexing, allowing for a single medium to transmit several concurrent communication sessions. Several...
demand. International communication "encompasses political, economic, social, cultural and military concerns". Efficient communication networks played crucial...
play an important role in daily lives. Visual communication holds a specific purpose in aspects such as social media, culture, politics, economics, and science...
Human communication, or anthroposemiotics, is a field of study dedicated to understanding how humans communicate. Humans' ability to communicate with...
Global Information