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Commercial art information


Commercial art
Andy Warhol, Commercial artist, 1975

Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas.[1] It relies on the iconic image (pictorial representations that are recognized easily to members of a culture) to enhance recall and favorable recognition for a product or service.[2] An example of a product could be a magazine ad promoting a new soda through complementary colors, a catchy message, and appealing illustrative features.[3] Another example could be promoting the prevention of global warming by encouraging people to walk or ride a bike instead of driving in an eye catching poster. It communicates something specific to an audience.

People can obtain training, certifications, and degrees that incorporate commercial arts in many exercises, activities, and programs.

  1. ^ "What is Commercial Art?". Retrieved 19 August 2016.
  2. ^ Woodward, Gary C.; Denton, Robert E. Jr (2014). Persuasion and influence in American life (7th ed.). Long Grove, Illinois: Waveland Press. ISBN 9781478607892. OCLC 879527515.
  3. ^ "Commercial Artist: Job Description & Career Information". Study.com. Retrieved 2018-04-04.

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