"Candy Crush" redirects here. For the game show, see Candy Crush (game show).
2012 video game
Candy Crush Saga
Developer(s)
King
Publisher(s)
King
Platform(s)
App Store
Google Play
Windows Phone Store
Windows
macOS
Linux
Release
Browser April 12, 2012 iOS November 14, 2012 Android December 14, 2012 Fire OS December 11, 2014 Windows Phone September 6, 2012 Windows July 29, 2015
Genre(s)
Puzzle
Candy Crush Saga is a free-to-play tile-matching video game released by King on April 12, 2012, originally for Facebook; other versions for iOS, Android, Windows Phone, and Windows 10 followed. It is a variation of their browser game Candy Crush.[1]
In the game, players complete levels by swapping colored pieces of candy on a game board to make a match of three or more of the same color, eliminating those candies from the board and replacing them with new ones, which could potentially create further matches. Matches of four or more candies create unique candies that act as power-ups with larger board-clearing abilities. Boards have various goals that must be completed within a fixed number of moves, such as collecting a specific number of a type of candy.
The game uses a freemium model; while it can be played completely through without spending money, players can buy special actions to help clear more difficult boards, from which King makes its revenues—at its peak, the company was reportedly earning almost $1 million per day.[2] Around 2014, over 93 million people were playing Candy Crush Saga, while revenue over a three-month period as reported by King was over $493 million.[3] Five years after its release on mobile, the Candy Crush Saga series has received over 2.7 billion downloads, and the game has been one of the highest-grossing and most-played mobile apps in that time frame. As of September 2023, it had reached over $20 billion in revenue.[4]
King has since released three related titles — Candy Crush Soda Saga, Candy Crush Jelly Saga and Candy Crush Friends Saga — and most of the company's other mobile titles follow the same Saga freemium format.
^"Candy Crush at Games.com". Archived from the original on September 6, 2015.
^"What is the appeal of Candy Crush Saga?". BBC News. December 18, 2013. Retrieved December 22, 2023.
^"Why is Candy Crush Saga so popular?". the Guardian. March 26, 2014.
^"King's Candy Crush Saga hits $20bn in lifetime revenue". September 27, 2023.
CandyCrushSaga is a free-to-play tile-matching video game released by King on April 12, 2012, originally for Facebook; other versions for iOS, Android...
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founded in 2003. King is the developer of the popular mobile game app CandyCrushSaga. On May 26, 2019, Zacconi announced he was stepping down as CEO of...
2015. Fields, Sarah (June 19, 2015). "'Fallout Shelter' is Beating 'CandyCrushSaga' in Profits & iOS App Store Rank". Game Rant. Game Rant, LLC. Retrieved...
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and the Ink Machine (2017) Binding of Isaac (2011) Boom Beach (2014) CandyCrushSaga (2012) Clash of Clans (2012) Crossy Road (2014) Cuphead (2017) Cut...
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approach is generally how free-to-play games like Puzzle & Dragons, CandyCrushSaga, and League of Legends support their ongoing development, as well as...
Apps to Play: 'Plants vs. Zombies 2,' 'Gravity Falls,' New Game from CandyCrushSaga Dev and More". International Business Times. Archived from the original...
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February 2019). "Weekly global mobile games charts: Coin Master overtakes CandyCrushSaga in Great Britain and Ireland for top grossing". Pocketgamer.biz. Coin...
Retrieved January 22, 2019. Dredge, Stuart (February 13, 2015). "CandyCrushSaga players spent £865m on the game in 2014 alone". The Guardian. Retrieved...