Cadbury Buttons are flat, circular, button-shaped chocolate pieces in small packs that were first sold by Cadbury in the United Kingdom in 1960.[1] They are sold in Australia, New Zealand, Canada, Ireland and the UK.[2] They are available in Cadbury's Dairy Milk and white chocolate. Giant versions of the buttons have also been produced.[3] They are known for their circular design and feature animated animals on their packaging with their eyes being two buttons.
In 2022, the Giant Buttons packets in the UK have been rebranded, retiring the old Cadbury logo that the packets had used since their launch 14 years earlier. The new style featured a new Buttons logo that is transparent, lacking the word "Giant" on the packaging in line with the 2020 Cadbury logo. In the same year, Mega versions of the buttons have also been produced,[4] which are even bigger than the Giant Buttons and the treatsize Buttons, as the Mega Buttons are gigantic in size. In 2024, a white chocolate variant of the Mega Buttons have been produced.[5]
As of 2023, the individual treatsize Cadbury Buttons packets in the UK were discontinued, as they will be available in multipacks as the Giant Buttons packets are continuing to be made.[6]
^"Inside Cadbury: Kind hearts and chocolates". The Independent. 20 December 2015.
^History of Cadbury, English Chocolate Manufacturer
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