Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England,[1] and with its success it was introduced nationally in 1983.[2] It was seen as a competitor to Rowntree's Aero (now owned by Nestlé).[1]
In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar (similar to other 'Dairy Milk' products) instead of a whole-bar count-line.[3][4]
In 2007, helped by an Internet campaign by enthusiasts, the Wispa bar was relaunched, albeit for a "limited period".[2] In October 2008, Wispa permanently returned to shops in the UK and Ireland due to the chocolate bar's popularity during the previous limited period release.[5]
^ abWallop, Harry (20 August 2007), "Cadbury plans Wispa revival", The Daily Telegraph, London, archived from the original on 12 October 2007, retrieved 26 August 2007
^ ab"Internet Forces Return of 80s Icon". Sky News. 18 August 2007. Archived from the original on 20 August 2007. Retrieved 26 August 2007.
^"New name for Wispa bar?". BBC News. 7 May 2003. Archived from the original on 22 September 2007. Retrieved 26 August 2007.
^Raeburn, Steven (27 May 2007). "Sweet dreams are made of this". The Scotsman. Edinburgh, UK. Retrieved 23 September 2007.
^"Cadbury Global :: Media :: Wispa... Officially Back for Good". Cadbury.com. 4 August 2008. Archived from the original on 22 August 2008. Retrieved 5 June 2009.
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