Bournvita[1] is a brand of malted and chocolate malt drink mixes manufactured by Cadbury, a subsidiary of Mondelez International.[2][3][4] It is sold in the United Kingdom[5] and North America, as well as India,[2] Nepal, Bangladesh, Nigeria,[5] Benin, and Togo. Bournvita was developed in England in the late 1920s and was marketed as a health food.[4][6][7] The original recipe included full-cream milk, fresh eggs, malt, edible rennet casein and chocolate.[a] It was first manufactured and sold in Australia in 1933.[9] Bournvita was discontinued in the UK market in 2008. The drink was named by Cadbury which was derived from Bournville, the model village which is the site of the Cadbury factory (Bourn + Vita). It was first sold in India in 1948, the same year Cadbury India established a year later when British left India.[10]
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^ abHollis, N. (2008). The Global Brand: How to Create and Develop Lasting Brand Value in the World Market. St. Martin's Press. p. 25. ISBN 978-0-230-61541-0. Retrieved December 9, 2017.
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^"Mondelez International - Brands". Archived from the original on 2015-11-19. Retrieved 2015-10-30.
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Bournvita is a brand of malted and chocolate malt drink mixes manufactured by Cadbury, a subsidiary of Mondelez International. It is sold in the United...
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France and sold in the UK. Cadbury also named their brand of malted drinks Bournvita after Bournville. Cadbury World is now established here. The ward (Bournville...
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