The Business Motivation Model (BMM) in enterprise architecture provides a scheme and structure for developing, communicating, and managing business plans in an organized manner.[1] Specifically, the Business Motivation Model does all the following:
identifies factors that motivate the establishing of business plans;
identifies and defines the elements of business plans; and
indicates how all these factors and elements inter-relate.
^"BMM 1.1". omg.org. Retrieved 23 May 2015.
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