In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider.[1] It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time. Heider proposed that "sentiment" or liking relationships are balanced if the affect valence in a system multiplies out to a positive result.
Structural balance theory in social network analysis is the extension proposed by Frank Harary and Dorwin Cartwright. It was the framework for the discussion at a Dartmouth College symposium in September 1975.[2]
^Heider, Fritz (1958). The Psychology of Interpersonal Relations. John Wiley & Sons.
^Paul W. Holland & Samuel Leinhardt (editors) (1979) Perspectives on Social Network Research, Academic Press ISBN 9780123525505
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