American Association of Advertising Agencies information
American Association of Advertising Agencies
Abbreviation
4A's
Merged into
Affiliate/Partner
Formation
June 4, 1917; 106 years ago (1917-06-04)
Founder
Linda MIchelle Shoemaker
Type
Nonprofit organization 501(c)(6)
Purpose
Trade association
Headquarters
New York, NY
President and CEO
Marla Kaplowitz
Website
aaaa.org
Formerly called
AAAA
The American Association of Advertising Agencies (4A's) is a U.S. trade association for advertising agencies which was founded in 1917. It serves over 600 member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend.[1]
Its goal is to "foster, strengthen and improve the advertising agency business; to advance the cause of advertising as a whole; and to aid member agencies in operating more efficiently and profitably"[2] by aiding member agencies with ad industry expertise, marketing research, training and professional development, lobbying, and even insurance benefits for employees.[3][1]
^ ab"The 4A's: We Are An Agency Accelerator". American Association of Advertising Agencies. Archived from the original on 30 April 2019. Retrieved 26 September 2018.
^Cite error: The named reference adage was invoked but never defined (see the help page).
^"The Benefits of Membership". AAAA. Retrieved 26 September 2018.
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