Global Information Lookup Global Information

Advertising industry information

The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc, Omnicom, Publicis Groupe, Interpublic and Dentsu, are among the industry's largest. It is a global, multibillion-dollar business that connects manufacturers and consumers.[1] The industry ranges from nonprofit organizations to Fortune 500 companies.

In the United States, there are more than 65,000 advertising agencies employing nearly 250,000 employees with annual revenues of $166.8 billion as of 2014.[1] In 2016, global advertising sales reached $493 billion.[2] For 2017 it was estimated that digital ad sales were first to surpass the TV market.[2]

  1. ^ a b "". Vault.
  2. ^ a b "MAGNA ADVERTISING FORECASTS WINTER UPDATE: Digital Media Drives Global Ad Sales to +5.7% Strongest Growth in Six Years, Driven by Social and Search". 5 December 2016. Archived from the original on 1 September 2019. Retrieved 10 July 2017.

and 22 Related for: Advertising industry information

Request time (Page generated in 0.9143 seconds.)

Advertising industry

Last Update:

The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising...

Word Count : 220


Last Update:

Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight...

Word Count : 14027

List of advertising awards

Last Update:

This list of advertising awards is an index to articles about notable awards given to the advertising industry. The list is organized by the home country...

Word Count : 137

History of advertising

Last Update:

The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily...

Word Count : 12295

Online advertising

Last Update:

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that...

Word Count : 10126

Interactive Advertising Bureau

Last Update:

The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides...

Word Count : 1884

Madison Avenue

Last Update:

American advertising industry since the 1920s. Thus, the term "Madison Avenue" refers specifically to the agencies and methodology of advertising. "Madison...

Word Count : 1686

Criticism of advertising

Last Update:

criticisms, the advertising industry has seen low approval rates in surveys and negative cultural portrayals. Criticism of advertising is closely linked...

Word Count : 10984

Advertising Standards Council of India

Last Update:

The Advertising Standards Council of India (ASCI) is a voluntary self-regulatory organization of the advertising industry in India. Established in 1985...

Word Count : 1013

Advertising Association

Last Update:

The Advertising Association (AA) is a trade association representing advertisers, agencies, media and research services in the UK advertising industry. Its...

Word Count : 1592

American Advertising Federation

Last Update:

The American Advertising Federation (AAF) is the nation's oldest national advertising industry trade association. It is headquartered in Washington, D...

Word Count : 527

Mobile advertising

Last Update:

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can...

Word Count : 1647

Cosmetics advertising

Last Update:

Cosmetic advertising is the promotion of cosmetics and beauty products by the cosmetics industry through a variety of media. The advertising campaigns...

Word Count : 1217

Bull Durham Smoking Tobacco

Last Update:

successful tobacco brands. The brand is most commonly associated with its advertising campaigns.[citation needed] William Thomas Blackwell, an original investor...

Word Count : 2592

Advertising slogan

Last Update:

Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be...

Word Count : 1079

Advertising management

Last Update:

Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate...

Word Count : 13535

Industry Standard Coding Identification

Last Update:

Industry Standard Coding Identification (ISCI; /ˈɪzki/ IZ-kee), also known as Industry Standard Commercial Identification) was a standard created to identify...

Word Count : 341

BBB National Programs

Last Update:

others in arenas such as privacy, advertising, data collection, child-directed marketing, and more. The Center for Industry Self-Regulation (CISR) is BBB...

Word Count : 3606

Sustainability advertising

Last Update:

sustainability advertising. They include: "Ensuring truth in advertising – the advertising codes provided and supported by the advertising industry and other...

Word Count : 3740

Account executive

Last Update:

officers or executives of the client company. In the marketing and advertising industries, account executives are typically responsible for client servicing...

Word Count : 899


Last Update:

past, marketing practice tended to be seen as a creative industry, which included advertising, distribution and selling, and even today many parts of the...

Word Count : 7133

Ram Sampath

Last Update:

and musician, who started his career composing advertising jingles for Mumbai-based advertising industry, subsequently he started composing for pop albums...

Word Count : 1168

PDF Search Engine ©