Affective priming, also called affect priming, is a type of response priming and was first proposed by Russell H. Fazio.[1] This type of priming entails the evaluation of people, ideas, objects, goods, etc., not only based on the physical features of those things, but also on affective context. The affective context may come from previous life experiences, and therefore, primes may arouse emotions rather than ideas. Most research and concepts about affective priming derive from the affective priming paradigm, which looks to make judgments of neutral affective targets following positive, neutral, or negative primes.[2] A prominent derivation of affective priming paradigm is the Affect Misattribution Procedure (AMP), developed by Payne, Cheng, Govorun, and Stewart.[3] The main idea of AMP is to measure implicit attitudes, therefore, if the evaluation of the prime stimuli of an object is positive, it is said that the person has a positive attitude toward the object exposed.[4]
^Fazio, Russell H. (March 2001). "On the automatic activation of associated evaluations: An overview". Cognition & Emotion. 15 (2): 115–141. doi:10.1080/02699930125908. ISSN 0269-9931. S2CID 7087714.
^Gibbons, Henning; Seib-Pfeifer, Laura-Effi; Koppehele-Gossel, Judith; Schnuerch, Robert (2017-09-21). "Affective priming and cognitive load: Event-related potentials suggest an interplay of implicit affect misattribution and strategic inhibition". Psychophysiology. 55 (4): e13009. doi:10.1111/psyp.13009. ISSN 0048-5772. PMID 28940207.
^Payne, B. Keith; Cheng, Clara Michelle; Govorun, Olesya; Stewart, Brandon D. (September 2005). "An inkblot for attitudes: Affect misattribution as implicit measurement". Journal of Personality and Social Psychology. 89 (3): 277–293. CiteSeerX 10.1.1.392.4775. doi:10.1037/0022-3514.89.3.277. ISSN 1939-1315. PMID 16248714. S2CID 12209281.
^Molden, Daniel C. (ed.). Understanding priming effects in social psychology. ISBN 978-1-4625-1938-5. OCLC 891081586.
preceded by a different affective stimulus. In other words, the second priming was ineffective because the effects of the first priming still remained. If...
test, evaluative and semantic priming tasks, the Extrinsic Affective Simon Task, Go/No-Go Association Task, and the Affect Misattribution Procedure. Though...
rewetting." Priming effects can be either positive or negative depending on the reaction of the soil with the added substance. A positive priming effect results...
is not paying full attention to the event in which the affectivepriming had occurred. Affective memory nodes are then able to connect to a further multitude...
student.[citation needed] Priming is an effect of implicit memory where exposure to a certain stimulus, event, or experience affects responding to a different...
perception and motor control, the term response priming denotes a special form of priming. Generally, priming effects take place whenever a response to a...
Karremans did a study assessing whether subliminal priming of a brand name of a drink would affect a person's choice of drink, and if this effect was...
self-improvement. The automatic emotional reactions of the "elephant" (affectivepriming) guide us throughout our lives. People even tend to choose mates,...
cognitive psychology, the affect-as-information hypothesis, or 'approach', is a model of evaluative processing, postulating that affective feelings provide a...
The Affect infusion model (AIM) is a theoretical model in the field of human psychology. Developed by social psychologist Joseph Paul Forgas in the early...
affect the response of questions that evaluate incumbent politicians. Affectivepriming occurs when respondents who are asked a question about attitude before...
This also supports the theory that positive affect increases cognitive flexibility. Positive mood priming also increases cognitive flexibility when prime...
should affectpriming and word frequency in humans. However, many psychologists have conducted studies and researched the model to show that only priming and...
Epigenetic priming (also known as gene priming) is the modification to a cell's epigenome whereby specific chromatin domains within a cell are converted...
previous experiences and concepts. Evidence for implicit memory arises in priming, a process whereby subjects are measured by how they have improved their...
state resolution was the same for priming words in the same syntactic class and unrelated priming words. If the priming word is being listed in conjunction...
systematic exploration of affective influences on social perceptions and judgments, mapping the boundary conditions for affectpriming phenomena. He developed...
voting public. While priming is often unintentional, Iyengar, Peters, and Kinder's 1982 study examines how intentional priming can shape the public's...
Pashler et al. (2012) on social distance priming, and Rotteveel et al. (2015) on the link between affect and approach/avoidance tendencies. Bargh and...
Global Information