Distribution of advertising by direct mail or letterbox drop
Typical advertising mail
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Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America),[1][2][3]letterbox drop[4][5] or letterboxing (Australia),[6] is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.
Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, "pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis.[7]
^"Direct mail", Merriam-Webster Online, 2008
^"Junk mail", Merriam-Webster Online, 2008
^"What is a Mail Shot? (with pictures)". Retrieved 7 November 2016.
^"Letterbox Drops". Direct Mail Solutions. 5 December 2023. Retrieved 5 December 2023.
^"Letterbox Drop Campaigns Made Simple". Letterbox Drops Australia. Retrieved 1 November 2020.
^"Letterboxing". Letterboxing. Retrieved 1 November 2020.
^"Canada Post – Unaddressed Admail". Archived from the original on 2008-02-20. Retrieved 2008-02-27.
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