Einkaufaktuell information

Einkaufaktuell (own spelling: EINKAUFAKTUELL) was an unaddressed direct mail item (advertising mail) from Deutsche Post AG that was distributed weekly in certain delivery areas in Germany to all households that are not advertising objectors. Delivery is usually on Saturdays, exceptionally also on Fridays. The carrier medium for the advertising product is a TV program guide containing the current TV program for the following week, selected TV stations that are mainly financed by advertising. Furthermore, the circular contains regional and national insert and advertisement advertising. The unaddressed mail has been distributed since autumn 2002. Distribution of the advertising mailing was discontinued on April 1, 2024.