History and legality of cigarette advertising in Indonesia
Marlboro Lights advertisement near Legian Beach Hotel, Bali. Notice that the warning text meaning "smoking can cause cancer, heart attacks, impotence, and disorder of pregnancy and fetus" is placed bottom in the advertisement, although the advertisement itself does not depict cigarettes.
Cigarette advertising in Indonesia is presently allowed,[1] and as of 2021, Indonesia is the only country in the world to allow cigarette advertising.[2] However, it is prohibited to show cigarettes and advertising must include smoking warning messages. In Indonesia itself, such advertisements are known under the name iklan rokok in Indonesian. In 2003, cigarette advertising and promotions in Indonesia was valued at $250 million.[3] In addition to television and outdoor advertisements, sporting events sponsored by cigarette brands or companies also occur.[4]
According to the mayor of Bogor, Bima Arya Sugiarto in 2021, smoking attempts among children and teens under 18 years are mostly caused by seeing cigarette advertisements and promotions.[5] Cigarette advertisements are also considered to be the most manipulative, according to the Indonesian Consumer Organization (YLKI) in 2017.[6]
^"Indonesia". Tobacco Control Laws. Retrieved December 25, 2020.
^Vania Rossa; Dini Afrianti Efendi (November 10, 2021). "Jelang HKN 2021, Indonesia Jadi Satu-Satunya Negara di Dunia yang Izinkan Iklan Rokok". Suara.com (in Indonesian). Retrieved November 12, 2021.
^Tony Sitathan (July 11, 2003). "Indonesia: Smoke, Smoke, Smoke that Cigarette". Asian Times. Archived from the original on August 2, 2003. Retrieved September 3, 2010.{{cite news}}: CS1 maint: unfit URL (link)
^Gloria Setyvani Putri (September 9, 2019). "Menurut WHO, Djarum Memang Tidak Boleh Sponsori Event Olahraga". Kompas.com (in Indonesian). Retrieved December 25, 2020.
^Vento Saudale (6 December 2021). "Wali Kota Bogor: Anak Terpengaruh Iklan Rokok". BeritaSatu (in Indonesian). Retrieved 7 December 2021.
^"YLKI: Iklan Rokok Paling Menyesatkan". republika.co.id. Retrieved 2024-04-07.
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