The Trade Desk, Inc. (stylized as theTradeDesk) is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users.
The Trade Desk is headquartered in Ventura, California. It is the largest independent demand-side platform in the world, competing against DoubleClick by Google, Facebook Ads, and others.[2][3] Unlike traditional marketing, programmatic marketing is operated by real-time, split-second decisions based on user identity, device information, and other data points. It enables highly personalized consumer experiences, and improves return-on-investment for companies and advertisers.[4] Demand-side platforms, like The Trade Desk, work with ad exchanges to deliver such tailored digital experiences.
The company continued to grow since its founding in 2009. As of 2021, it offers a self-service publishing platform for brands & advertisers, a data management platform for advanced analytics & segmentation, and enterprise APIs that enable advanced integrations. It has over 225 partners worldwide, and is responsible for delivering personalized content on Spotify and more.[5]
The Trade Desk has been recognized for its omni-channel approach to programmatic marketing automation, with strong data analytics capabilities, fast response-times, and support for various connected devices, online platforms, and media formats. It reported a 95% customer retention rate for 27 straight quarters in 2020, and an annual revenue of US$836 million in the same year.[6]
The firm currently employs around 3,100 people in 25 office locations worldwide.[1][7] It was ranked among the 100 Best Medium Workplaces by Fortune in 2018, and have been continually named in the list since then.[8]
^ ab"The Trade Desk, Inc. 2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. 15 February 2024.
TheTradeDesk, Inc. (stylized as theTradeDesk) is an American multinational technology company that specializes in real-time programmatic marketing automation...
Retrieved 21 March 2015. Lesser, Brian. "Progressing the Agency TradingDesk Model – What Does the Future Hold?". xaxis.com. xaxis. Retrieved 7 April 2015...
confrontation on market trends and opportunities; desk co-ordination towards customers. TheTrading Rooms first appeared among United States bulge bracket...
respect to the underlier's price.[citation needed] Delta one tradingdesks are either part of the equity finance or equity derivatives divisions of most major...
A desk or bureau is a piece of furniture with a flat table-style work surface used in a school, office, home or the like for academic, professional or...
The Resolute desk, also known as the Hayes desk, is a nineteenth-century partners desk used by several presidents of the United States in the White House...
broker who operates a proprietary tradingdesk can significantly increase the buyside's implicit trading costs. In the past couple of years, some investment...
Crypto TradingDesk OKX as Its New Top Sponsor". Wall Street Journal. ISSN 0099-9660. Retrieved June 15, 2022. "OKEx Review: Pros, Cons, and More | The Ascent...
A trading turret or dealer board is a specialized telephony key system that is generally used by financial traders on their tradingdesks. Trading has...
traders will buy and sell financial products with the goal of making money on each trade. See under tradingdesk.) Structuring has been a relatively recent activity...
A help desk is a department or person that provides assistance and information, usually for electronic or computer problems. In the mid-1990s, research...
"block trading" services—sometimes known as "upstairs tradingdesks"—to their institutional clients. In the United States and Canada a block trade is usually...
sweeping the stock market. The Associated Press, July 2, 2007 Citigroup to expand electronic trading capabilities by buying Automated TradingDesk, accessed...
executives. The firm's culture includes a focus on the risks of improbable but catastrophic crashes. In addition to hedging at tradingdesk level, Jane...
Archived from the original on September 20, 2019. Retrieved September 19, 2019. Sleffo, George P. (November 7, 2019). "THETRADEDESK BETS BIG ON CONNECTED...
with global programmatic media partner MiQ, global technology company TheTradeDesk, media measurement and analytics company Comscore, as well as Amazon...
including IAB DigiTrust, TheTradeDesk Unified ID (UID 2.0), ID5, and LiveIntent. In February 2020, PubMatic released the OpenWrap SDK to enhance header...
Freddie Mac. The terms originate from the era when stock market trades were executed via paper carried by hand between tradingdesks. The routine business...
The American Desk is a prospective office for trade deals at the White House announced by president-elect Donald Trump in October 2016. Mr. Trump said...
foreign exchange strategist, and later went on to join the global macro proprietary tradingdesk. He served as senior partner at 3G Capital before leaving...
any point during the period. The original definition was the latter, but in the early 1990s when VaR was aggregated across tradingdesks and time zones...
pulses tradingdesk which engages in the sourcing, storage, trade and distribution of chickpeas, beans, lentils, peas, and other legumes. The company...
they must be on the research team at a hedge fund, mutual fund, private equity fund, or investment banking proprietary tradingdesk. SumZero is a closed...
Global Information
US$1.95 billion (2023)