Sky Ferreira has been credited by publications including Alternative Press and i-D as popularising soft grunge fashion.[1][2]
Soft grunge (or Tumblr Grunge[3]) was a fashion trend that originated on Tumblr around the late 2000s and early 2010s. Beginning as an outgrowth of the 2000s indie sleaze fashion trend but with a greater influence from the 1990s, particularly grunge fashion, the style began as a reaction against the glamor fitness culture which was dominant in popular culture at the time. It is characterized by its merger of cute and aggressive fashion hallmarks like chokers, tennis skirts, leather jackets and boots, flower crowns, distressed denim and pastel colors. Soft grunge reached its peak popularity around 2014, by which time it had been embraced by high fashion designers including Hedi Slimane and Jeremy Scott and been worn by celebrities including Charli XCX. Its internet-based merger of subculture, fashion and music made it one of the earliest examples of an internet aesthetic. In the early 2020s, the style experienced a minor resurgence due to videos posted on the video sharing application TikTok.
^Cite error: The named reference AP was invoked but never defined (see the help page).
^Kendall, Zoe. "7 of Sky Ferreira's most iconic outfits". i-D. Retrieved 21 October 2023.
^"The 2014 Tumblr Girl Is Back". Vogue. 2022-01-02. Retrieved 2023-08-09.
Softgrunge (or Tumblr Grunge) was a fashion trend that originated on Tumblr around the late 2000s and early 2010s. Beginning as an outgrowth of the 2000s...
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Not Here to Be Loved. Critics have categorised Fleshwater's music as softgrunge, nu gaze and shoegaze. Marisa Shirar – vocals, guitar (2019–present)...
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Alternative dance Britpop Post-Britpop Dream pop Shoegaze Blackgaze Grunge Post-grungeSoftgrunge Indie rock Dunedin sound Kindie rock Math rock Midwest emo Post-punk...
post-hardcore, hardcore punk, melodic hardcore, punk rock, shoegaze, softgrunge and post-rock. Forming as a hardcore band, they soon began to draw influences...
rock acts achieved mainstream success in the 1990s with the likes of the grunge, shoegaze, and Britpop subgenres in the United States and United Kingdom...
Shock rock Ska punk Skate punk Slacker rock Slowcore Sludge metal SoftgrungeSoft rock Southern rock Space rock Speed metal Straight edge Stoner rock...
kids had been able to do whatever they want." In the late 2000s, the softgrunge fashion style evolved directly from indie sleaze trend, once Tumblr users...
Rivethead Rockabilly Rocker Rude boy Scene Seapunk Skater fashion Skinhead Softgrunge Steampunk Surfer Anti-fashion Subculture List of subcultures Metal couture...
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