Defunct cryptocurrency launched by Burger King Russia
WhopperCoin
Denominations
Code
WHO
Development
Initial release
22 August 2017; 6 years ago (2017-08-22)[1]
Development status
Defunct
WhopperCoin was a cryptocurrency launched by the Russian branch of Burger King as a loyalty program in the summer of 2017. It was primarily notable for being the first issuance of branded cryptocurrency by a major company and the first form of loyalty points that could be traded freely; the BBC noted that Burger King was the "first major corporate brand to issue its own crypto-cash", with WhopperCoin turning a burger into an "investment vehicle".[2] It was hosted on the Waves blockchain platform.[3][4]
The cryptocurrency did not prove successful: while WhopperCoins had traded at prices as high as USD$0.14 in September 2017, by January 2018 the price had fallen to less than USD$0.002,[5] and by September 2019 trading volume had declined to zero.[6]
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Cryptocurrency—the 'Whoppercoin'—in Russia". Fortune. Archived from the original on 12 November 2020. Retrieved 1 December 2020. "Burger King launches WhopperCoin crypto-cash...
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