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Vkusno i tochka
Logo used since 2022
A location in Moscow, Russia
Native name
Вкусно — и точка
Company type
Private
Industry
Restaurant
Genre
Fast food
Predecessor
McDonald's Russia (1990–2022)
Founded
31 January 1990; 34 years ago (1990-01-31) in Moscow, Soviet Union (as McDonald's) 12 June 2022; 22 months ago (2022-06-12) in Moscow (as Vkusno i tochka)
Founder
Alexander Govor [ru]
Headquarters
26 Valovaya Street,
Moscow
,
Russia
Number of locations
885[1][2]
Area served
Russia Belarus (as Mak.by) Kazakhstan (as I'm)
Key people
Oleg Paroyev (CEO)
Services
Master franchise
Owner
Alexander Govor
Subsidiaries
KSB Victory Restaurants (in Belarus) Food Solutions KZ (in Kazakhstan)
Website
vkusnoitochka.ru
Vkusno i tochka (Russian: Вкусно – и точка, IPA:[ˈfkusnəiˈtotɕkə], lit. 'Tasty & that's it')[3][4][5][6][a] is a Russian fast food chain based mostly in former McDonald's restaurants, with a menu that largely consists of rebranded McDonald's items. McDonald's closed their Russian stores in response to the Russian invasion of Ukraine; Vkusno i tochka restaurants mostly occupy former McDonald's restaurants that were sold to business magnate and entrepreneur Alexander Govor [ru], who was a company licensee in Siberia.[7][8][9][10][11]
The first restaurants in Russia were opened on 12 June 2022.[12]
^"Фастфуд раскрутил чек". Коммерсантъ (in Russian). 19 April 2024. Retrieved 19 April 2024.
^"Мы на карте". Vkusno i tochka. 9 July 2022. Retrieved 19 April 2024.
^"Vkusno i tochka: McDonald's restaurants reopen in Russia under new name". Reuters. 12 June 2022. Archived from the original on 12 June 2022. Retrieved 12 June 2022.
^Roth, Andrew (12 June 2022). "McDonald's restaurants in Russia reopen under new brand". The Guardian. Archived from the original on 12 June 2022. Retrieved 13 June 2022.
^"Russia's McDonald's successor, Tasty-period, opens in Moscow". Associated Press. 13 June 2022. Archived from the original on 13 June 2022. Retrieved 13 June 2022.
^"Photos: 'Tasty-period' – Russian McDonald's reopens in Moscow". www.aljazeera.com. Archived from the original on 13 June 2022. Retrieved 13 June 2022.
^Lucas, Amelia (19 May 2022). "McDonald's to sell Russian business to existing Siberian licensee". CNBC. Archived from the original on 6 September 2023. Retrieved 23 August 2022.
^Андрей Абрамов, Абдулла Шакиров (12 June 2022). "Объявлено новое название "Макдональдса" в России". Комсомольская правда. Archived from the original on 12 June 2022. Retrieved 12 June 2022.
^"Бывшая сеть ресторанов "Макдоналдс" в России будет называться "Вкусно и точка"" (in Russian). Meduza. 12 June 2022. Archived from the original on 12 June 2022. Retrieved 12 June 2022.
^"McDonald's объявил об уходе из России". Ведомости (in Russian). 16 May 2022. Archived from the original on 16 May 2022. Retrieved 16 May 2022.
^Дмитрий Катаев (20 May 2022). "Кто такой Александр Говор, и какие активы у него в России?". Ksonline.ru. Archived from the original on 4 June 2022. Retrieved 12 June 2022.
^"Сменившую McDonald's в России сеть ресторанов назвали "Вкусно — и точка"". Kommersant. 12 June 2022. Archived from the original on 12 June 2022. Retrieved 8 July 2022.
Cite error: There are <ref group=lower-alpha> tags or {{efn}} templates on this page, but the references will not show without a {{reflist|group=lower-alpha}} template or {{notelist}} template (see the help page).
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