Computer generated character used for social media marketing
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A representation of Kizuna AI, a Japanese virtual YouTube host, or VTuber for short
A virtual influencer, also known as a virtual persona or virtual model, is a computer-generated fictional character that can be used for a variety of marketing-related purposes, but most frequently for social media marketing in lieu of human "influencers". Most virtual influencers are designed using computer graphics and motion capture technology to resemble real people in realistic situations.[1][2][3][4][5][6] Common derivatives of virtual influencers include VTubers, which broadly refer to online entertainers and YouTubers who represent themselves using virtual avatars instead of their physical selves. In addition to their roles in marketing, some virtual influencers are also used in educational and therapeutic contexts, providing interactive experiences for users.
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^Tayenaka, Torrey (31 July 2020). "CGI-Created Virtual Influencers Are the New Trend in Social Media Marketing". Entrepreneur. Retrieved 13 January 2021.
^"Inside the mind of virtual influencer Rae: "If I want, almost everything I imagine can become a reality"". sg.news.yahoo.com. 30 December 2020. Retrieved 13 January 2021.
^"The Rise of the Virtual Being". Wired. ISSN 1059-1028. Retrieved 13 January 2021.
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^"I Am a Model and I Know That Artificial Intelligence Will Eventually Take My Job". Vogue. 21 July 2020.
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