"Key opinion leader" redirects here. For the sociological phenomenon, see Opinion leadership.
"Influencer" redirects here. For the song, see Influencer (song). For the 2022 horror film, see Influencer (2022 film).
It has been suggested that this article should be split into a new article titled Influencer. (discuss) (March 2024)
It has been suggested that parts of this page (Influencers and marketing networks) be moved into Influencer. (Discuss) (March 2024)
Internet celebrity Khaby Lame in 2021
An internet celebrity (also referred to as a social media influencer, social media personality, internet personality, online personality, or influencer) is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience. Internet celebrities are often found on large online platforms such as YouTube, Instagram, and TikTok,[1] which primarily rely on user-generated content.
Certain internet celebrities may function as lifestyle gurus promoting a particular lifestyle or attitude. In this capacity they act as key amplifiers of trends across various genres including fashion, cooking, technology, travel, video games, movies, esports, politics, music, sports, and entertainment.[2] As part of influencer marketing, companies and organizations may enlist internet celebrities to advertise their products to their fan base and followers on their respective platforms.
^"Most used social media 2021". Statista. Archived from the original on September 17, 2019. Retrieved August 23, 2021.
^Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan (2020). "Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit". International Journal of Advertising. 39 (2): 258–281. doi:10.1080/02650487.2019.1634898. ISSN 0265-0487. S2CID 198608820.
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