Video optimization refers to a set of technologies used by mobile service providers to improve consumer viewing experience by reducing video start times or re-buffering events. The process also aims to reduce the amount of network bandwidth consumed by video sessions.[1]
While optimization technology can be applied to videos played on a variety of media-consuming devices, the costliness of mobile streaming and increase in mobile video viewers has created a very high demand for optimization solutions among mobile service providers.[2]
When streaming over-the-top (OTT) content and video on demand, systems do not typically recognize the specific size, type, and viewing rate of the video being streamed. Video sessions, regardless of the rate of views, are each granted the same amount of bandwidth. This bottlenecking of content results in longer buffering time and poor viewing quality.[3] Some solutions, such as upLynk and Skyfire’s Rocket Optimizer, attempt to resolve this issue by using cloud-based solutions to adapt and optimize over-the-top content.[4][5][6]
^John Giere (October 16, 2012). "Reality Check: The role of video optimization in developed versus emerging markets". RCRWireless. Retrieved November 12, 2012.
^Gareth Spence (February 21, 2011). "Are we closer to solving the mobile bandwidth crunch?". ADVA Optical Networking. Retrieved November 12, 2012.
^"Mobile Video Optimization: Concept and Benefits" (PDF). Tellabs Operations Inc. Retrieved November 12, 2012.
^Jeff Glueck (September 19, 2012). "How Operators Can Prepare Their Networks for the iPhone 5". SkyFire. Retrieved November 12, 2012.
^Ricardo Bilton (October 11, 2012). "Skyfire gets another $10M to ease network data strain". VentureBeat. Retrieved November 12, 2012.
^Ricardo Bilton (October 11, 2012). "Trouble managing Internet video? Skyfire raising money, expanding". MedCity News. Retrieved November 12, 2012.
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