Viacom Entertainment Store was a proposed chain of merchandise stores offering product based on Viacom owned properties, including Star Trek, Nickelodeon, MTV, VH1 and other Paramount Pictures properties.
The first (and only) Viacom Entertainment Store opened at 600 Michigan Avenue in Chicago, Illinois, on May 23, 1997.[1] The store's grand opening party was attended by celebrities tied to the company at the time, including Jon Bon Jovi[2] and Jenny McCarthy.[3] Flagship stores had been planned for large metropolitan areas around the United States, all in response to the success of the Disney Store, Warner Bros. Studio Store, and Discovery Channel Store concepts.
In addition, more than a dozen standalone Nickelodeon stores opened during 1997 and 1998:
Scottsdale Fashion Square - Scottsdale, Arizona
Sunvalley Shopping Center - Concord, California
Fashion Valley - San Diego, California
Hillsdale Shopping Center - San Mateo, California
Westfield Fashion Square - Sherman Oaks, California
The Oaks - Thousand Oaks, California
The Falls - Miami, Florida
Oakbrook Center - Oak Brook, Illinois
Westfield Old Orchard - Skokie, Illinois
Woodfield Mall - Schaumburg, Illinois
Natick Mall - Natick, Massachusetts
Mall of America - Bloomington, Minnesota
Roosevelt Field - Garden City, New York
Staten Island Mall - Staten Island, New York
Palisades Center - West Nyack, New York
Huebner Oaks Marketplace - San Antonio, Texas
NorthPark Center - Dallas, Texas
The Chicago flagship failed to meet the company's expectations, and the company announced it would shutter it and the Nickelodeon stores in 1999.[4] The store closed on January 17, 1999,[5] while the Nickelodeon stores gradually closed throughout the year.
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