Paramount Consumer Products (formerly Nickelodeon & Viacom Consumer Products, then ViacomCBS Consumer Products) is the retailing and licensing division of Paramount Global. The department is in charge of merchandising for Paramount-owned brands. As of 2015, the division was valued at $3 billion.[4]
While the company manages merchandise for the entire Paramount portfolio (including Paramount Pictures and Comedy Central), its main focus is Paramount's children's television brand, Nickelodeon. Most of its products are based on TV shows that originated on the network, as well as properties that they purchased and incorporated into Nickelodeon, like Teenage Mutant Ninja Turtles and Winx Club.[5] From 2007 onward, the division's most profitable property has been SpongeBob SquarePants.[6]
According to an article in The Chicago Tribune, Paramount Consumer Products takes "an unconventional approach to licensing" where the company waits up to two years after a show's premiere before releasing tie-in merchandise. This is in contrast to competitors like Disney Consumer Products, which generally release products to coincide with a premiere.[7]
^"Viacom Consumer Products - Company Profile". Bloomberg. Retrieved 15 November 2012.
^"Paramount Global Consumer Products and Experiences Announces Expanded Roles Among Key Leaders". Licensing International. 2022-05-25. Retrieved 2023-08-02.
ParamountConsumerProducts VidCon Paramount Digital Entertainment Paramount Shop Paramount Licensing, Inc. Paramount Themed Entertainment Paramount Parks...
its main competitors (Warner Bros. ConsumerProducts, Universal Brand Development, and ParamountConsumerProducts). Its five main brands include Disney...
BET+ and Noggin. ParamountConsumerProducts and Experiences focuses on the retailing and licensing of merchandising for Paramount-owned brands. It consists...
company's video streaming technology and direct-to-consumer services; including Pluto TV and Paramount+. On May 30, 2007, CBS Interactive acquired Last...
Paramount Music is an American record label. It serves as the in-house label for film and television music across all divisions of Paramount Pictures....
is an American media executive. She is the non-executive chairwoman of Paramount Global (formerly known as ViacomCBS) and president of National Amusements...
Nickelodeon series, and the most profitable intellectual property for ParamountConsumerProducts. By 2019, it had generated over $13 billion in merchandising...
shareholder of the media conglomerate ViacomCBS, the parent company of the Paramount Pictures film studio, the CBS television network, and various cable networks...
sold in 1985; the consumer and industrial products branch was sold off that same year. In 1989, Davis renamed the company Paramount Communications Incorporated...
Paramount Digital Entertainment, Inc. (formerly known as Paramount Interactive) is a subsidiary of Paramount Pictures that developed and distributed movies...
Paramount Home Entertainment (formerly Paramount Home Media Distribution, and originally Paramount Home Video) is the home video distribution arm of Paramount...
Paramount Animation is an American animation studio, serving as the animation division and label of Paramount Pictures, a subsidiary of Paramount Global...
30. The channel is owned by Viacom18, a joint venture between TV18 and Paramount Global. In September 2016, Viacom18 announced MTV Beats as a replacement...
Paramount Players is an American film production label of Paramount Pictures, focusing on "contemporary properties" while working with other Paramount...
consecutive weeks. Robbins has also strengthened Paramount Animation and Paramount'sconsumerproducts division through the success of Teenage Mutant Ninja...
offering programmes from Paramount Comedy at different times. It later started broadcasting different programming from Paramount, often British. On 17 February...
Paramount Parks was the operator of Paramount's Kings Island, Paramount's Kings Dominion, Paramount's Great America, Paramount's Carowinds, and Paramount...
Paramount Network is an American basic cable television channel owned by the MTV Entertainment Group unit of Paramount Media Networks, a division of Paramount...
CBS Entertainment Group unit of Paramount Global. It was formed on January 17, 2006, by CBS Corporation as CBS Paramount (Network) Television, as a renaming...
Paramount Networks Americas (PNA)[citation needed] (formerly MTV Networks Latin America, Viacom International Media Networks The Americas, then ViacomCBS...
eventually launch as its own network three years later, but now owned by Paramount as of 2001) and carried C-SPAN during the day. In 1981, ownership of the...
Famous Studios (renamed Paramount Cartoon Studios in 1956) was the first animation division of the film studio Paramount Pictures from 1942 to 1967. Famous...