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Vera Bradley information


Vera Bradley Sales, LLC
Trade name
Vera Bradley
Company typePublic company
Traded as
  • Nasdaq: VRA
  • Russell 2000 component
Founded1982; 42 years ago (1982)
FounderPatricia Miller and Barbara Bradley Baekgaard
HeadquartersFort Wayne, Indiana, U.S.
Number of locations
130 (January 2023) - 51 Full Line stores and 79 Factory stores
Key people
Jacqueline Ardrey (CEO)
Michael Schwindle (CFO)
Productshandbags, luggage, fashion accessories
RevenueUS$540.5 million (fiscal 2022)
Number of employees
Approximately 2,180 (January 2023)
Websiteverabradley.com

Vera Bradley Sales, LLC (d.b.a. Vera Bradley) is an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982.[1] As of 2019, its home office is in Fort Wayne, Indiana. The company was named after Baekgaard's mother.[2] Its original luxury[3] cotton bag product lines have expanded to include fashion and home accessories, office supplies, and patterned gifts. Many items have distinctive florals, paisleys, or geometric prints with complementary linings, as well as elongated diamond quilting. The patterns were originally inspired by French Provençal country fabrics[3] and have limited seasonal releases each year. In September 2022, the company named Jacqueline Ardrey as their new CEO.[4]

  1. ^ Bluhm, Warren (2015-10-20). "A hope for a cure". Green Bay Press-Gazette. Retrieved 2020-02-21.
  2. ^ "About Us". www.verabradley.com. Retrieved 2019-12-07.
  3. ^ a b Tindera, Michela (2016-10-09). "Can Vera Bradley Bag Millennials?". Forbes. Retrieved 2020-01-03.
  4. ^ journals, biz. "Vera Bradley chooses new CEO".

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