Pura Vida Bracelets is a La Jolla, California–based company that sells hand-crafted bracelets and jewelry online and through boutique stores. It was founded in 2010 by Griffin Thall and Paul Goodman, who created the business having been inspired by Costa Rican culture after discovering the bracelet style while on a vacation in Costa Rica.[1]
Pura Vida means "pure life" in Spanish; in Costa Rica it is said frequently and has many meanings, such as hello, goodbye, or even to say thank you.[2] In an interview, Thall and Goodman called the term "the slogan of Costa Rica, just like the word 'aloha' from Hawaii".
^"The Pura Vida Story". Pura Vida Bracelets. Retrieved 2020-03-31.
^Van Velzer, Ryan (June 21, 2015). "National Motto". costarica.com. Retrieved 16 February 2016.
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