Stevia-based sugar substitute food ingredient developed jointly by The Coca-Cola Company and Cargill
Truvia (also shown as truvía) is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and marketed by Cargill as a tabletop sweetener as well as a food ingredient.[1] Truvia is made of stevia leaf extract, erythritol, and natural flavors.[2][3] Because it comes from the stevia plant, Cargill classifies Truvia as a natural sweetener in addition to being a non-nutritive sweetener,[2] although Cargill has settled lawsuits alleging deceptive marketing of Truvia as "natural".[4] Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in units in the U.S. behind Splenda, surpassing Equal and Sweet'n Low.[5] Truvia competes with Stevia In The Raw, the #2 brand of stevia, owned by Cumberland Packaging who also makes Sweet 'n Low.
^"Coke and Cargill's 'Truvia' sweetener debuts in NY". 2008-07-09.
^ ab"About Truvia". Cargill, Inc. 2018. Retrieved 6 August 2018.
^Severson, Kim (2009-04-15). "Showdown at the Coffee Shop". The New York Times.
^"Settlement fund in stevia deceptive marketing lawsuit alleging Truvia is not natural rises to $6.1m". 2014-12-02.
^"Farmers turn over new leaf - from tobacco to stevia". 2013-10-13.
Truvia (also shown as truvía) is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and...
December 2008, the FDA gave a "no objection" approval for GRAS status to Truvia and PureVia, both of which use rebaudioside A derived from the Stevia rebaudiana...
Three Sugar Substitute Truvia Natural Zero-Calorie Sweetner is Now Available in Spoonable Packaging" (PDF) (Press release). Truvia. May 25, 2010. Archived...
recognized as safe (GRAS) in December 2008 to Cargill for its stevia product, Truvia, for use of the refined stevia extracts as a blend of rebaudioside A and...
"Erythritol, a non-nutritive sugar alcohol sweetener and the main component of truvia®, is a palatable ingested insecticide". PLOS ONE. 9 (6): e98949. Bibcode:2014PLoSO...
Lo-Cal 64-ounce juice cocktails, in four flavors. They are sweetened with Truvia. Hansen's fruit juice smoothies contain approximately 25% juice and provide...
retained the exclusive rights to use the patents for beverage products. Truvia and PureVia are each made from rebiana and were each recognized as GRAS...
with the pop up "The Restaurant on the Roof" restaurant. In July 2011, Truvia created an emerald green boating lake (with a waterfall, a boat-up cocktail...
kinds of aquatic life. Erythritol and Xylitol Neotame, PureVia, Stevia, and Truvia Tagatose This is contrast to the blue packets commonly used for aspartame...
jingle for Truvia "Twinkle, Twinkle" (15s), Spring 2012. Original jingle for Truvia "Twinkle, Twinkle" (30s), Spring 2012. Original jingle for Truvia "Jiggle...
27+1⁄2 years in prison for a crime they did not commit, Bright and Earl Truvia were both released after the Orleans Parish district attorney dismissed...
from the defense in his previous trial. On June 24, 2003, Bright and Earl Truvia were released after the Orleans Parish district attorney dismissed all charges...
"naturally-sweetened" low-calorie fitness drink mix which is sweetened with sugar and Truvia, a sweetener derived from the stevia plant. It is currently sold in "On...
ingredient. PureVia competes against Coca-Cola and Cargill's jointly developed Truvia brand of stevia-extract sweetener and Cumberland Packing Corporation's 'Stevia...
Nutrition, General Mills, Kellogg's, Mars, McNeil Nutritionals, SOYJOY, Truvia, Unilever, and The Sugar Association as corporate sponsorship. The Academy...
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