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True North Mortgage is a retail store-based mortgage brokerage established in 2006 in Calgary by Dan Eisner.[1][2][3] True North Mortgage's model, part bank and part brokerage firm, is recognized as being highly innovative in the mortgage industry and has grown rapidly since CEO Dan Eisner opened the company's first office in Calgary in 2006.[4] True North Mortgage is known for employing its sales professionals on salary, not on commission.[2][5] CEO Dan Eisner appeared on the Canadian business television series “Dragon’s Den” (CBC) in 2007.[1][3]
^ abMario Toneguzzi. "Retail locations unique for mortgage business". Calgary Herald. Retrieved August 14, 2013.
^ abStewart Thornhill. "Case study: Should I sell a piece of my business?". Financial Post. Retrieved August 14, 2013.
^ ab"True North Mortgage's Dan Eisner". Canadian Mortgate Trends. December 16, 2010. Retrieved August 12, 2013.
^Carla Ciccone (October 23, 2009). "Dan Eisner CEO True North Mortgage". Avenue Magazine. Retrieved August 12, 2013.
^Vernon Clement Jones (12 July 2012). "True North answers critics". Mortgage Broker News. Retrieved August 12, 2013.
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