This article may be confusing or unclear to readers. In particular, I'm not sure what this article is talking about? An alternative accounting framework? Something that advocates recycling and sustainability issues? What IS TTL?. Please help clarify the article. There might be a discussion about this on the talk page.(June 2015) (Learn how and when to remove this message)
Triple top line (abbreviated as TTL or 3TL) is first mentioned by McDonough and Braungart (2002).[1] The triple bottom line, an accounting framework coined by John Elkington in 1994,[2] focuses on aligning sustainability and the intentions of a business when it comes to profit, whereas triple top line is a focus to align sustainability and business profitability from the inception of a product.[3] The TTL approach is an integral part of the process from the beginning of a product's development through its future development and marketing strategic planning.
^McDonough, William; Braungart, Michael (2002). "Design for the Triple Top Line: New Tools for Sustainable Commerce". Corporate Environmental Strategy. 9 (3): 251.
^"Triple Bottom Line". The Economist. November 17, 2009. Retrieved 14 August 2014.
^"Design for the Triple Top Line (2002) | William McDonough". William McDonough. Retrieved 2017-10-23.
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