Trakinas information

Trakinas
Product type	Sandwich cookie
Owner	Mondelez International
Country	Brazil
Introduced	1988; 36 years ago
Markets	Argentine, Brazil, China, Mexico (Mascaritas), Indonesia (1995-2005)
Previous owners	Nabisco (1988–2000); Kraft Foods Inc. (2000–12)

Trakinas is a Brazilian sandwich cookie brand originally created by the Nabisco company in 1988.^[1] The product is known for being mainly focused on children and consists of two (usually chocolate) biscuits with a sweet crème filling, with the difference that each cookie is modeled in the shape of a face with two holes for the eyes and one for the mouth.

When Nabisco was sold to Philip Morris in 2000,^[2] Trakinas were manufactured by its subsidiary Kraft Foods Inc. Since 2012, the cookies has been manufactured by Mondelez International, one of the two companies established when Kraft Foods spun off.^[3]

The brand was considered the 2nd most spontaneously remembered biscuit brand by consumers and the 4th strongest in the category, according to data released by the Kantar research center in 2018.^[4]

^ "Biscoito trakinas". Trabalhos Feitos. Retrieved June 6, 2021.
^ Philip Morris To Acquire Nabisco EILEEN ALT POWELL, AP News, June 26, 2000
^ Kraft Foods cambia de nombre: ahora será Mondelez on Fortuna, 5 Oct 2012
^ "Trakinas redesenha sua identidade visual". ABC da Comunicação. August 21, 2019. Retrieved June 6, 2021.

[1] "Biscoito trakinas". Trabalhos Feitos. Retrieved June 6, 2021.

[2] Philip Morris To Acquire Nabisco EILEEN ALT POWELL, AP News, June 26, 2000

[3] Kraft Foods cambia de nombre: ahora será Mondelez on Fortuna, 5 Oct 2012

[4] "Trakinas redesenha sua identidade visual". ABC da Comunicação. August 21, 2019. Retrieved June 6, 2021.

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