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TikTok food trends are specific food recipes and food-related fads on the social media platform TikTok.[1] This content amassed popularity in 2020 during the COVID-19 pandemic, as many people cooked and ate at home and more people turned to social media for entertainment.[1] While some TikTok users share their diets and recipes, others expand their brand or image on TikTok through step-by-step videos of easy and popular recipes.[2] Users often refer to food-related content as "FoodTok."[1]
The hashtags #TikTokFood and #FoodTok are used to identify food-related content,[3] and have been viewed 40.2 billion and 9.7 billion times respectively since the app's creation, according to the company. Food trends have had profound societal impacts on their millions of viewers.[2] There has been increased popularity in youth cooking, conversations on body image, use of marketing of food products on social media, and food shortages due to mass trends.[4][5][6] Certain TikTok content creators such as Eitan Bernath, Jeron Combs, and Emily Mariko have achieved fame by crafting recipes that have become food trends. They and their colleagues have developed recipes such as the leftover salmon bowl, baked feta cheese pasta, and pesto eggs.[7][8][9]
^ abcLorenz, Taylor (2021-05-24). "TikTok, the Fastest Way on Earth to Become a Food Star". The New York Times. ISSN 0362-4331. Retrieved 2021-10-25.
^"Usage of Hashtag". ❤️ Pimpmyacc. Retrieved 2018-07-19.
^Torres, Maria (2021-01-25). Teaching Nutrition Education and Cooking Self-Efficacy Through TikTok Videos: A Pilot Study (Thesis thesis). California State University, Northridge.
^Hülsing, G. M. (2021-06-25). "#Triggerwarning: Body Image: A qualitative study on the influences of TikTok consumption on the Body Image of adolescents". essay.utwente.nl. Retrieved 2021-11-05.
^King, Mac (2021-03-04). "Viral TikTok video recipe prompts feta cheese shortage". FOX 5 NY. Retrieved 2021-11-05.
^Moore, Cortney (2021-05-24). "TikTok's 'pesto eggs' are the latest food trend: 'You won't go back'". Fox News. Retrieved 2021-11-05.
^Weiss, Sabrina (October 5, 2021). "This Viral Salmon Rice Bowl Recipe Is Taking Over TikTok Thanks to One Surprising Ingredient". People. Retrieved 2021-11-05.
^"We made the TikTok-famous pesto eggs and we're hooked". TODAY.com. 8 October 2021. Retrieved 2021-11-05.
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